What Opportunities Lie at the Intersection of YouTube and the Blockchain for Creators?

GigaStar
5 min readMay 24, 2023

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“I see a future where YouTube will be decentralized on the blockchain. That means nobody controls it, no one entity, no one government. It’s a decentralized platform that is run by the community.”

– William Mougayar, blockchain expert and author

YouTube is currently the largest video-sharing platform in the world, with over 2 billion monthly active users. It has fundamentally changed how people consume and share content online, with millions of people watching, commenting, and uploading videos daily.

It’s given rise to a growing generation of content entrepreneurs that we lovingly call Creators …with a capital “C” — our small nod in deference to this passionate class of creatives pursuing what they love to earn a living.

On the YouTube side of things, the platform continues to develop tools for Creators, including new advertising options that give Creators more control, YouTube Shorts, YouTube Studio, and Creator Academy, an online learning platform for Creators.

And before we make the connection between YouTube and the blockchain, here is a quick refresher on the blockchain for those who need it:

Blockchain, as defined by the Securities and Exchange Commission, is a distributed system of data storage that uses cryptography to ensure that data is stored in a manner that can’t be tampered with. Blockchains allow many parties and systems to contribute to, read from, and rely upon a large data set without explicitly trusting one another.

So, what opportunities can arise for Creators when YouTube meets the blockchain?

Let’s unpack some possibilities.

Monetization & Decentralization

One of the biggest possibilities is the creation of decentralized video platforms, which could allow content Creators to monetize their work without the need for intermediaries like YouTube or advertisers. This could be achieved through the use of smart contracts, and could automatically reward Creators based on the views and engagement their content receives.

Getting Smart About Smart Contracts: Automating Trust and Transparency in Transactions

Creators could have complete control over the distribution and monetization of their content, with the blockchain providing a secure and transparent platform for transactions.

The use of blockchain technology could also improve the video distribution process and create a new ecosystem for video content where Creators and viewers would be able to interact directly, without the need for intermediaries.

We want to shape a future where YouTube Creators and the Fans that invest in their future benefit from efficiencies and reduced-cost opportunities afforded by the use of smart contracts.

GigaStar Completes Smart Contract Audit Through Tier A Auditing Firm

Tokenization

Another possibility is the use of tokens as a form of payment for video content. Tokens could also be used for micropayments, allowing viewers to support their favorite Creators without having to pay large sums of money.

Instead of relying on ads or subscriptions, Creators could use tokens to reward their audience for engaging with their content.

Tokens could also digitally represent rights to a percentage of a YouTube channel’s future revenue, in which fans could invest.

Centrifuge’s Asad Khan contends in this article, “If you’re not tokenizing real-world collateral and using it as part of an on-chain credit arrangement, you’re not doing real-world assets.”

The future we want to shape is one where YouTube Creators benefit from a special combination of monetization, privatized securitization, and tokenization.

Innovation, Security, and Integrity

Alternately, Creators could offer Fans tokens that act as a digital ticket to exclusive virtual events, or as a digital certificate of membership in a YouTube Creator’s exclusive fan club, elevating and innovating Creator / Fan engagement.

The blockchain could also be used to improve the overall security of video content.

The Power of Partnership: How Creators and Fans Are Aligning as Partners

With the blockchain, content Creators could help ensure that their videos are protected from copyright infringement and that they would have complete control over the distribution of their content.

This would also help to reduce the spread of fake news and misinformation, as the blockchain provides a transparent and secure platform for verifying the authenticity of video content.

To wrap up, we foresee the opportunities that lie at the intersection of YouTube and the blockchain for Creators to be many. We think that how YouTube Creators create, distribute, and monetize their video content as well as how they engage with Fans are poised for a revolution.

At GigaStar, we are excited to connect YouTube Creators with new ideas for monetization and engagement innovation in a solution that leverages the power of blockchain smart contracts.

More Recommended Reading: GigaStar Enters the Securities Crowdfunding Universe with a Focus on Helping YouTube Creators Thrive

We are fueling human creativity. Learn more at https://gigastar.io/

Disclaimer:

This communication is provided by Creator Networks, Inc., (dba GigaStar). GigaStar is the Parent Company of GigaStar Portal, LLC (dba GigaStar Market), an SEC registered funding portal member of FINRA, and GigaStar Technologies LLC, offering blockchain and smart contract solutions via GigaStar Portfolio.

Investment offerings are speculative, illiquid, and involve a high degree of risk, including the risk of loss of your entire investment. Past performance is not a guarantee of future results. Neither GigaStar nor any of its affiliated companies provide legal, regulatory, financial or tax advice.

Any opinions expressed herein are those of the author(s) and are for informational purposes only. The information and opinions expressed herein are subject to change without notice and do not take into account the particular investment objectives, financial situation, or needs of any specific investor(s). Additionally, any factual content in this material was obtained from sources believed to be reliable, but we do not warrant the accuracy or completeness of any information contained herein and provide no assurance that this information is, in fact, accurate.

Projections are inherently subject to substantial and numerous uncertainties and to a wide variety of significant business, economic, and competitive risks, and the assumptions underlying the projections may be inaccurate. Forward‐looking statements are not guarantees of future performance and the reader is cautioned not to place undue reliance on forward‐looking statements.

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GigaStar

GigaStar fuels human creativity by bringing Creators and Investors together.