The Trumptimidation Game — Twitter
It’s been less than 100 days for Trump in the White House and his use of Twitter has not slowed down post inauguration. Trump has never been one to filter or understand social media and the “presidential decorum” that was associated with it when it was launched in 2013. It’s not surprising that he is using the presidential twitter account to express his disdain for businesses, as it was something he was doing on his personal account way before he became president.
Since his starting use of Twitter, it is approximated that the current president has attacked 61 businesses including but not limited to Apple, Amazon, Ford, T-Mobile and the most recent, Nordstrom.
Why it matters
Using this influence and power to attack businesses is immensely unethical and it doesn’t seem to have an end in the near future, at least not for another 4 years. There is no doubting that Mr. Trump knows the effect of his actions, it’s why he does what he does, and not to be considered an adult temper tantrum.
To put this in perspective, Trump tweeted, “ Toyota Motor said will build a new plant in Baja, Mexico, to build Corolla cars for U.S. NO WAY! Build , plant in U.S. or pay big border tax.” on January 5th, 2017. Following the tweet the US listed Toyota Motor shares dropped .7 percent. It wasn’t the only company to have it’s stock drop or be affected by personal attacks, Lockheed Martin, General Motors among other businesses attacked by Trump has had it’s stock affected.
As mentioned before, most recently Trump attacked Nordstrom after the giant retailer dropped his daughter Ivanka Trump’s clothing line, which has since then been dropped by other retailers. Nordstrom cited “poor sales, not politics” as its reasoning. The attack was extended with Press Secretary Sean Spicer stating “This is a direct attack on his policies and her name.” Kellyanne Conway, counselor to the president promoted Ivanka’s clothing line on Fox News which was a “violation of federal ethics rules that bar federal employees from using their public office to endorse a product.”
Nordstrom may have broken the Trump Twitter attack curse in that it’s stock slightly dipped, but rose 4 percent later in the day, unusual for a company that has been mentioned negatively by Trump. This could be attributed to the fact that this was a clothing retailer instead of a giant manufacturer. People took to social media to show it’s support for Nordstrom as well, in a way to boycott against Trump.
This Twitter president has caused businesses to vamp up their PR and crisis communications teams in case of an attack. The fact that this has to happen altogether speaks volumes on how this Trump era is affecting Americans as a whole.
Donald Trump, Sean Spicer, Kellyanne Conway, etc. — They want to play the politics game with their own rules forgetting the people are the game changers. Checks and balances do exist, both in the real world and the social media universe.
The popular vote is proving to be a loud, action-driven and motivated rival for Trump.