Facebook is widely being considered as a company under siege these days when it comes to public opinion. While billions use it daily, the blind trust people once had for it has now seemed to vanish.
Why is this happening? And more than that, why is it happening to Facebook…
A lot has been said on the importance of connecting your audience to the emotional side of your narrative. And while they all know it’s true, many entrepreneurs still feel that their audience needs to understand, and not merely care — Especially when it comes to more complex, technological products.
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My family and I relocated to the US (Silicon Valley) after my wife’s work about six months ago.
Before getting off the plane, I thought things are going to be relatively the same for me. …
I’ve had the pleasure of reviewing several press releases lately, and there was something in common to all of them:
They were boring. I mean, really boring.
As someone who’s been living and breathing PR and communications for a decade, I know what it takes to write a press release.The…
By now, I’m sure you’re all aware of what happened in Britain last Friday — they voted to leave to EU, and this created a global shock (the capital markets, as well as the GBP took a free fall), and a local shock (the “remain” camp could not believe this…
So you have a story, And it works, and people respond to it, and it’s all sunshine and rainbows. …
If there is one thing that all entrepreneurs share in common, it has to be the false belief that all mankind just HAS to like the thing that they invented. …
Maybe you’ve heard this story. Microsoft introduced a bot that will talk to people on the internet (Twitter) and evolve from their interaction with it, and very quickly discovered that they are the owners of a racist, women hating bot.
