How I empowered myself to start a business

Written by: Jenny Gresla, the Founder of Sela Fit

Sports and fitness have always been a huge part of my life. In fact, I don’t remember a time from my childhood all the way up through my mid-twenties where I didn’t play a sport or do some sort of physical activity. It was the only lifestyle I knew, and it was ingrained in me.

Then, much to my surprise life happened — as it so often does. I went through some tough stuff and completely gave up the active life I had always known. I didn’t work out or eat healthy foods and, as you can imagine, it took a major toll on my self-esteem and overall confidence. This lasted for a few years until I came to the realization that I could do better.

I could be better, and, most importantly, I deserve better.

Over the next few years, a lot of inner and outer work on myself ensued. I was finally in the right headspace to get back on track, but there was one problem. I couldn’t find any workout clothes that fit my new body! Everything I found was either too tight, too short or too long. As a result, I didn’t feel comfortable. It was during this time that I got what I thought was an insane idea — to start a clothing company. If I couldn’t find clothes that fit and felt comfortable, why not design my own?

After tons of research and connecting with other women, I realized I wasn’t alone. There were many women who felt the same. That reason alone convinced me that I had to make Sela Fit happen, not just for myself, but every woman.

When reflecting on that time period, I get an overwhelming sense of gratitude. As tough as it was, I walked away with two big things. First, I gained a greater sense of who I am and an even bigger realization of what I’m capable of. Second, I gained the confidence I needed to follow my dreams to create what is Sela Fit — a brand that is dedicated to helping women of all ages through whatever part of the journey they’re in because, at the end of the day, it’s all about being the best version of yourself!

SELA Fit Overview

Jenny Gresla, the Founder of Sela Fit, a brand whose mission is to inspire women at every fitness phase: from first-timers to post-natal pioneers to gym gurus, and to provide products that hug every woman’s curves giving her superior form, function and fit.