3 Reasons why a nonprofit must adopt mobile giving

GiveCentral
Aug 31, 2018 · 2 min read

In this digital age, people do most of their transactions and information gathering on a mobile device.Statistics reveal that by 2018, mobile devices will account for 57% of all internet traffic. In the last one year alone, the percentage of smart phone owners making mobile payments grew by 36%. These figures are enough to compel you to take mobile giving seriously. People don’t seem to have the time and patience to log on from a computer and looking on your website to make a donation. The easier you make it for them to give, the more is the amount of donations that would come in and the higher would be the donor retention rates. Ignoring this would mean losing out on a lot of potential donors.

Here are 3 reasons why a nonprofit must adopt mobile giving:

Smoother and effective donation process

Adopting mobile giving would mean that you allow your donors to give on the go, whenever and wherever they would want to. This not only makes the donation process way smoother but also effective in terms of saving their time. Making it easy and hassle free ensures that your donors don’t keep away for the lack of time.

Better communication with your donors

With mobile giving, you could send reminder and notifications to your donors about any upcoming event. This will allow you to keep your donors informed about anything important related to your nonprofit. Moreover, a mobile device is more personal which ensures better communication with your donors. By adding that personal touch you could make sure that you remain an important part of their lives.

Building Relationships

Building relationships is one of the most important parts of fundraising, more so when it comes to nonprofits. Donors would be more likely to give if they could see their hard earned donated funds making some real difference in people’s lives. With mobile giving, you could keep people informed about the progress of your campaign and the impact that their act of giving is having. This would build their trust in your nonprofit and help you to convert them into long term supporters of your cause. Moreover, keeping them updated about all your activities would make them feel like a part of your family and central to all your endeavours.

Trends keep changing with the times. With technological innovations making things easier for people, it would be wise to adopt them and make the most out of all the opportunities at hand. After all, when it comes to fundraising for nonprofits, making it donor centric is the key. Mobile giving perfectly fits into this picture.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade