Glean.infoBrands Face Rising Boycott Risks: How PR Can Prepare and Respond — glean.infoConsumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being…Sep 4, 2019Sep 4, 2019
Glean.info10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat ClientsPR agencies and freelancers dread clients who pay chronically late or stop paying.Aug 27, 2019Aug 27, 2019
Glean.infoNew Research: Earned Media Bests Digital Advertising in Driving Consumer PurchasesBrands may wish to rethink their PR and marketing strategies, given new research that shows earned media drives more brand awareness and…Aug 26, 2019Aug 26, 2019
Glean.info11 Steps for Start-Ups to Conquer PR & Media RelationsPublic relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past…Jun 14, 2019Jun 14, 2019
Glean.infoGlean.info Releases 2019 PR Crisis PlaybookGlean.info, a media monitoring and measurement firm based in Stratford, CT, has released its 2019 PR Crisis Playbook for public relations…Apr 26, 2019Apr 26, 2019
Glean.infoIs PR Missing the Boat on Influencer Marketing?Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results…Apr 18, 2019Apr 18, 2019
Glean.infoSmall Businesses Urged to Adopt Social Media Listening ServicesMore small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and…Apr 10, 2019Apr 10, 2019
Glean.infoPR Appreciates Media Monitoring & Social Listening; Other Tech Services — Not So MuchExcept for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some…Apr 3, 2019Apr 3, 2019
Glean.infoHow to Use Twitter Lists for Public RelationsMany public relations professionals post content, retweet and reach out to journalists on Twitter, but many may not take advantage of…Apr 1, 2019Apr 1, 2019
Glean.infoHow PR Agencies Can Fire Bad Clients GracefullyPR agencies work hard to serve their current clients and find new clients. They usually dread the thought of a client firing them. PR…Mar 29, 2019Mar 29, 2019