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Glean.info

Brands Face Rising Boycott Risks: How PR Can Prepare and Respond — glean.info

Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being…

4 min readSep 4, 2019

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Brands Face Rising Boycott Risks: How PR Can Prepare and Respond — glean.info

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Glean.info

10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat Clients

PR agencies and freelancers dread clients who pay chronically late or stop paying.

4 min readAug 27, 2019

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10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat Clients

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Glean.info

New Research: Earned Media Bests Digital Advertising in Driving Consumer Purchases

Brands may wish to rethink their PR and marketing strategies, given new research that shows earned media drives more brand awareness and…

3 min readAug 26, 2019

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New Research: Earned Media Bests Digital Advertising in Driving Consumer Purchases

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Glean.info

11 Steps for Start-Ups to Conquer PR & Media Relations

Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past…

6 min readJun 14, 2019

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11 Steps for Start-Ups to Conquer PR & Media Relations

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Glean.info

Glean.info Releases 2019 PR Crisis Playbook

Glean.info, a media monitoring and measurement firm based in Stratford, CT, has released its 2019 PR Crisis Playbook for public relations…

3 min readApr 26, 2019

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Glean.info Releases 2019 PR Crisis Playbook

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Glean.info

Is PR Missing the Boat on Influencer Marketing?

Influencer marking continues to grow, evolve and mature, producing positive marketing and sales impact. It can also impact PR results…

3 min readApr 18, 2019

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Is PR Missing the Boat on Influencer Marketing?

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Glean.info

Small Businesses Urged to Adopt Social Media Listening Services

More small businesses and start-ups appreciate the value of reputation management and media monitoring. However, the media monitoring and…

3 min readApr 10, 2019

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Small Businesses Urged to Adopt Social Media Listening Services

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Glean.info

PR Appreciates Media Monitoring & Social Listening; Other Tech Services — Not So Much

Except for media monitoring and social media tools, few technology services generate much enthusiasm among PR professionals. In fact, some…

3 min readApr 3, 2019

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PR Appreciates Media Monitoring & Social Listening; Other Tech Services — Not So Much

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Glean.info

How to Use Twitter Lists for Public Relations

Many public relations professionals post content, retweet and reach out to journalists on Twitter, but many may not take advantage of…

3 min readApr 1, 2019

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How to Use Twitter Lists for Public Relations

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Glean.info

How PR Agencies Can Fire Bad Clients Gracefully

PR agencies work hard to serve their current clients and find new clients. They usually dread the thought of a client firing them. PR…

4 min readMar 29, 2019

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How PR Agencies Can Fire Bad Clients Gracefully

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Glean.info

Glean.info

Glean.info provides cost-effective, media monitoring, measurement and analysis services for PR, marketing and corporate communications.

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