Glen AmesProgrammatic Advertising 106— Optimisation OptionsArmed with a background in targeting and reporting metrics we can consider how to optimize a campaign toward its goal (or goals). A…Aug 26, 2016Aug 26, 2016
Glen AmesProgrammatic Advertising 104 — DSPsMoving from metrics back onto the technology of Programmatic advertising, we start with the Demand side platform (DSP). DSPs came about to…May 27, 2016May 27, 2016
Glen AmesProgrammatic Advertising 103 — Metrics & ReportingSo far we have discussed the basics of adverting and players involved, this particular post will dig right into the detail and review how…May 23, 2016May 23, 2016
Glen AmesProgrammatic Advertising 102 — Agency ModelsIn our previous post we discussed the basics of supply and demand. Before we continue to discuss in more depth the technology behind these…May 6, 2016May 6, 2016