How to take Affiliate Marketing to the next level

As the advertising market continues to be squeezed by Google and Facebook, publishers need to innovate their business models

Digital advertising has steadily become dominated by the Duopoly (Facebook and Google) & Amazon, who controlled 70% of the market in 2018…

Social as we knew it is over. Brands must adapt to create new opportunities.

The brand-audience ecosystem has changed. …

Instagram has announced the launching of it’s new eCommerce product, Instagram Checkout, allowing brands to sell products directly via the news feed. Well-known fashion retailers, including Nike, Zara, Uniqlo and seventeen other brands, have signed up as initial launch partners to the service.

The hope

From the outside looking in…

After Facebook shares dropped $120bn, brands should be nervous
August 2018

The Facebook-brand relationship

Following missed revenue targets, Facebook shares dropped by 19% on 26th July, representing a record $120bn loss in a day. The results have left brands worldwide in a state of worry, and so they should be…

Shifting social ecosystem offers media the opportunity of generating sustainable profits from social

What’s changed?
Social revolutionised how brands interact with audiences, gaining traction based on the combination of mass audience adoption, virtually unlimited organic reach and revenue-sharing for content creators, able to reach >85% of target audiences. …

Social has become an integral part of audience interaction, isn’t it time for brands to get control?

Are legacy platforms still an effective sales funnel?
Social revolutionised how brands interact with audiences, gaining traction based on the combination of mass audience adoption, unlimited (free) organic reach for brands and revenue-sharing for…

The impact of live audience insights and real time decision-making

Live data was seemingly confined to the financial sector, where real time insights are vital to multi-million, split second decisions. …

GlobalDrum

GlobalDrum empowers brands to take back ownership of the conversation with their most valued audiences

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store