How to take Affiliate Marketing to the next level

As the advertising market continues to be squeezed by Google and Facebook, publishers need to innovate their business models

Digital advertising has steadily become dominated by the Duopoly (Facebook and Google) & Amazon, who controlled 70% of the market in 2018…

After Facebook shares dropped $120bn, brands should be nervous
August 2018

The Facebook-brand relationship

Following missed revenue targets, Facebook shares dropped by 19% on 26th July, representing a record $120bn loss in a day. The results have left brands worldwide in a state of worry, and so they should be…

Shifting social ecosystem offers media the opportunity of generating sustainable profits from social

What’s changed?
Social revolutionised how brands interact with audiences, gaining traction based on the combination of mass audience adoption, virtually unlimited organic reach and revenue-sharing for content creators, able to reach >85% of target audiences. …

Social has become an integral part of audience interaction, isn’t it time for brands to get control?

Are legacy platforms still an effective sales funnel?
Social revolutionised how brands interact with audiences, gaining traction based on the combination of mass audience adoption, unlimited (free) organic reach for brands and revenue-sharing for…

GlobalDrum

GlobalDrum empowers brands to take back ownership of the conversation with their most valued audiences

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