GlobalDrumHow to take Affiliate Marketing to the next levelAs the advertising market continues to be squeezed by Google and Facebook, publishers need to innovate their business models2 min read·May 7, 2019----
GlobalDrumHow DTC can be the opportunity media needsSocial as we knew it is over. Brands must adapt to create new opportunities.3 min read·Mar 26, 2019----
GlobalDrumInstagram Checkout — why alarm bells should be ringing for brandsInstagram has announced the launching of it’s new eCommerce product, Instagram Checkout, allowing brands to sell products directly via the…2 min read·Mar 22, 2019----
GlobalDrumThe warning signs are there for brandsAfter Facebook shares dropped $120bn, brands should be nervous August 20184 min read·Aug 8, 2018----
GlobalDrumMaking social profitable againShifting social ecosystem offers media the opportunity of generating sustainable profits from social3 min read·Jul 11, 2018----
GlobalDrumReevaluating socialSocial has become an integral part of audience interaction, isn’t it time for brands to get control?4 min read·Jun 7, 2018----
GlobalDrumLive data to the fullestThe impact of live audience insights and real time decision-making3 min read·Jun 6, 2018----