Five Social Media Myths that could be Hindering your Business
If you’re a business, small or large, you probably are familiar with the old adage: “The market is always changing”.
It’s true, and in the ever more digitizing world of networking it’s more important than ever to keep up with the times. Yet how many businesses fall into the trap of the common misconception?
Here is a compiled list of five of the most common social media misconceptions and how you can make social networking your thing and improve your business’ presence and in some cases its bottom line.
- Social Media is only for young people.
Pew Research Center shows that in 2016 79% of adult internet users utilize Facebook - that’s roughly eight out of ten adults. Add to that the intel that 62% of adults ages 65+ use Facebook - a14-point increase from 2015 alone.
32% of adult internet users use Instagram.
24% on Twitter — And it’s to be noted that Twitter also boasts a highly more educated crowd with 29% users having college degrees.
Breakdowns of demographics are easy to find, all you have to do is use the internet to search it.
2. You don’t have Time
Fortunately there is a lot that can be done for the calendar impaired.
Newsletters are becoming more and more popular because in the “whole wide web” what matters is influence. A Business Newsletter is a great way to guide your customers through the “chaos of content” and be digestible, personable and hard to ignore.
On Twitter you can schedule a weekly Tweet Chat (think the new party line) which you can then parley into a closing call to action directing people to sign up for your newsletter, visit your site or other social media for special deals on items or direct them to events you talked about.
And thanks to an ever expanding market you can now sit down and schedule posts! Create a Content Plan using tools like these sites Buffer, Hootsuit, and Meetedgar, that can help aid in doubling your traffic potential!
3. You have to join Every Network in order to be noticed
This just isn’t true. What matters is time and demographic and where your content will make the biggest impression, which kind of goes hand in hand with our next “misconception”:
4. My customers aren’t on Social Media
Every day the internet grows and grows with active users and currently 2.8 billion people use the internet. Social media ranked by Active User per month shows us:
1) Facebook: 1.28 billion
2) Google+: 540 million
3) Twitter: 255 million
4) Instagram: 200 million
5) LinkedIn: 187 million
6) Pinterest: 40 million
5. You can’t turn “socializing” into cash flow.
This entails a crafty search on the calculation of ROI (Return on Investment) on social media.
Adding up to the conclusion of identifying your investment then putting a dollar amount to your social media goals and tracking their success. Here’s a “quick” article that comprehensively sums it up!
All in all social media is not the be all end all of your business but it is a surefire way to get your brand’s name, case and benefits out there in a world wide web. Just think if one of your followers has 1,000 followers and they share your like, or even “like” you content, that’s 1,000 more eyes on your business. That’s 1,000 opportunities that could become 1,000 more customers! If you work with it you can make it work for you!