Podcasting Diversity

Podcasting audiences now mirror the Census ethnic statistics.

  1. The cumulative podcasting “message” must be pretty good since it isn’t drawing an audience different than the total population. Podcasting, as a medium, speaks well enough to appeal to an audience made up of an ethnically-representative slice of the country. Not by plan, not by mandate. Through a natural appeal between personal content created and content personally consumed.
  2. The medium has very few barriers to entry, so it isn’t naturally skewed toward those with access to, say, a radio station or newspaper to “get the word out” (or the money to USE those large resources). Today, one can become a podcaster with as little as a smartphone for equipment. People bandy the word “democratic” about frequently, often wrong. Podcasting is democratic in the very best sense of the word.
  3. Despite the industry being 10+ years old, certain newcomers are enjoying a sense of fresh discovery (remember that?) — seeing “flaws” to fix — without a firm understanding of the history of the medium. Part of the human condition is to continually look at “things” as something to “fix”… but that’s another story. My point is that SOME express concern about diversity in podcasting… unnecessarily, IMHO.

So, can we just not worry TOO much about this?

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