How we all can help podcasts thrive (but nothing’s quite that easy…)
Andy Buckingham

The beauty of RSS is its flexibility; and namespace tags are already widely used. While building VIZdex for (handling podcasts and other audio sources as well as video podcasts and Youtubes), it became clear that a VERY GRANULAR view of listening/viewing can be obtained by any given player. Agreement NOW on a standard structure of REPORTING such data packets might preclude domination (or exclusion) by Apple/Google AND support external/consolidated analytics/auditing.

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