How to Create the Perfect Crowdfunding Pitch — Pre-Release Excerpt from Ariel Hyatt’s New Book!

Guest Excerpt by Ariel Hyatt of Cyber PR

Did you know? Ariel Hyatt, the brain behind CyberPR, is putting out a brand new book on crowdfunding on October 25th. It is chock full of actionable, no-nonsense steps and tips for making your crowdfunding project successful. This book is your ticket to all the wisdom gained from Ariel’s experiences of running crowdfunding campaigns for both others and herself.

Ariel has given GoGirls permission to run this excerpt. It will give you the tools to create a campaign pitch that is both powerful and effective! Read on to learn how to create your pitch, and after you do, don't forget to hurry over to Ariel's website to pre-order your copy of the complete book. When you pre-order, it comes with free social media goodies and cheat sheets that you won't want to miss, so get your butt over there!

Here’s that link: http://arielhyatt.com/all-about-crowdstart/


Creating Your Pitch

A pitch has many names. You may have heard it called an “elevator pitch”; some marketers call it a USP (unique selling point). My friend Bob Baker calls it a BIS (Brand Identity Statement). Superstar pitching coach Laura Allen, “The Pitch Girl,” calls it a 15-second pitch.

Call it what you want: this will change the way you position your crowdfunding campaign. It is critical that you have a concise and easy-to-understand pitch that will help you shape your message.

Your pitch does not have to be lengthy to be effective. It just has to explain your mission and present a WIIFM ("What’s In It For Me?") in a few words.

  • Exercise: Pitch Creation
    Take out a clean piece of paper, or open a new document on your computer, and write the following:
    1. The type of project this is (product, film, album, book, business, etc.)
    2. Some action words you would associate with this project (explore, improve, encourage, change, etc.)
    3. What you are raising the money for?
    4. All of the feelings and vibes that you want to create or convey with this project

Use these elements as a guideline to help you come up with a few words or sentences that sum up your project.

Once you have a pitch that you like, read it out loud, standing in front of the mirror. Does it feel comfortable to say? If not, do not use it.

Read it to your team and ask them to work on it with you. Do not overthink it. Keep it simple and as concise as you can.

Rehearse your pitch until it is second nature and you are comfortable with it. Remember, you will need to say these words with passion, energy, and enthusiasm, so you should like what you have to say!

Before you launch your campaign, you will be placing your pitch in multiple locations, both online and offline. Your pitch is essentially creating the brand for your crowdfunding effort, so you want to spread it around as widely as possible!


Are you ready to create a stellar pitch? This practice will help you again and again, whether you are fundraising, trying to land a gig, or even just describing your work to a new acquaintance.

If you liked what you read here, it is just 1/1000th of the info you will find in the new book Crowdstart. It comes out on the 25th, but you can pre-order it right here.

Let’s get those creative juices flowing: please share your pitch in the comments! We all grow and learn best when we choose to collaborate rather than compete, so let’s help each other out with thoughts and constructive criticism!