Trade Show Prep 101: Printed Materials

So you’re geared up and ready for your first trade show, but do you really have everything you need?

You have your wares, a nice tablecloth, a couple of flyers — will it be enough to get you noticed?

To really make a splash at your first — or second or third — trade show, you need to come prepared. Marketing can help you get noticed, and working with a commercial printer can help make that marketing shine.

Here’s a short list of some marketing materials you should have on hand for all of your trade shows.

Go Big With a Banner

If you’re able to hang a banner behind you or rig one to your table, a professionally printed banner can help potential customers and clients find you more easily. Partnering with a local commercial printer to choose the size, colors, fonts, and images on your banner can help you gain more perspective about how to best highlight your company. Some commercial print shops like Printing Depot have graphic designers on staff to help their clients create engage marketing that visually appealing. This is especially useful when you already have so much on your plate.

Say it With Sell Sheets

A sell sheet is a useful way to share information about a specific product or service. It should tell a reader what the product or service is, why it’s important, and provide any specs necessary for a potential customer or client to make a decision.

For example, if you’re selling a couple different drone models, you’ll want to clearly state their range, whether they have cameras installed, battery life, weight, etc.

If you’re offering multiple products and services, consider having multiple sell sheets so prospective buyers and clients can grab those they are most interested in. Alternatively, you can have one sell sheet that helps readers differentiate between the models or services you’re offering so they can choose the one that best suits their needs.

Brand it With a Brochure

If sell sheets don’t feel appropriate for your products or services, consider a brochure. Essentially, you want all prospective buyers and clients to leave with something. A brochure is easy to cart around and can provide plenty of useful information about your products and services.

Stay in Touch with Business Cards

Not everyone will want a sell sheet or brochure to cart around as they go from booth to booth, however, a business card is pretty hard to say no to. It’s small and portable and easily stored in a purse, pocket, or wallet. To make it easy for potential customers and clients to identify your business card with your booth, make sure your card is easy to identify and branded with your logo. Your business card should have all your information on it so people can reach you and should give a clue as to what your products and services are.

Let Them Know With a Mailer

Don’t forget to send out postcards or mailers to ensure a healthy turnout at your booth. Let your audience know what they can expect. If you’re unveiling a new offering, share the news! Will you have a special guest? Shout it from the mountaintops! All your preparation — and your beautifully printed marketing — will be for naught unless your target audience shows up at your booth. Make it easy for them to find you by providing them with all the details on an easy-to-remember postcard or mailer.

If you’re prepping for a trade show in the Tampa area and are looking for a true partner in printing, your local commercial print shop, Printing Depot, is happy to help. We love working with our fellow Tampanians on print projects. Simply give us a call or stop on by. We’d love to see you.