Yes, Your Font Matters
After laboriously typing out copy and editing it until perfection, coming up with what font or fonts it should be displayed in probably seems pretty minor. But it isn’t.
Don’t get a graphic designer get started on the virtues (or negative aspects) of various fonts or you’ll get an earful.
There’s a reason for this. When you’re reading something, the font almost provides a tone to the whole message. Putting an important message in Comic Sans will get you laughed at for a reason — it looks and “sounds” childish as the reader is taking in your words. That’s likely not the kind of reaction you want for the ingenious copy you just spilled your heart into.
While Times New Roman and Arial will always have a place in font-land, if you’re ready to expand beyond the typical and expected, partnering with a skilled graphic designer at your local Tampa print shop can help you make the best choice for your business.
Here are some things to consider when selecting fonts.
Is it Easy to Read?
Ok, let’s start at the beginning. The most important thing when it comes to fonts, especially for your promotional and training materials, is that they are easy to read. After all, you are trying to convey information and want it to stick with people. When selecting a font for anything longer than a sentence, make sure it is easy to read. Save eye-catching fonts for highlighting titles, important phrases, etc. The general rule of thumb is that serif fonts (they have the little feet at the bottom of the letters) like Cambria, Georgia, and Times New Roman are excellent for printed materials and that sans-serif fonts like Arial, Helvetica, Lato, and Open Sans work well for screens. Some rules are meant to be broken, however, and it’s clear that sans-serif fonts also hold their own on printed materials thanks to their clean lines.
Does it Highlight Your Message?
The font you choose should match the tone of your message. A handwritten font, for example, wouldn’t be a good choice for a technical manual, though, it might make a nice choice for your name on your business card. All caps fonts or fonts that are always bold have their place — namely as headings and subtitles — though they probably shouldn’t be used for long passages. If you’re writing a catering menu, your font choices will differ from that of real estate sell sheet. And it should. Make sure that whichever font you choose helps convey your message and really represents the tone you are going for with your message. Going for elegant and classy? Go for script font that looks like cursive.
Does it Grab Attention?
Your titles, subheadings, and mottos should draw your reader in and capture their attention. More allowance is made for funkier fonts here, as long as they aren’t overused. The goal is captivating, not repelling, so don’t overuse it.
What About Size?
Ahh, yes. Beyond actually picking a font, there are things you’ll need to keep in mind: font size, letter spacing, and line size are a few of most obvious. Generally, the title or headlines are the largest fonts on your copy and the body text is noticeably smaller. Any legal mumbo jumbo at the end such as copyright information tends to be the smallest. When thinking about size, once again consider how easy it is to read. Is there enough space between the lines to make the words flow nicely? The goal here: don’t create eye-strain in your readers.
After expending energy crafting the perfect prose, we understand you may not want to play around with fonts. At the same time, you probably want your brochure, postcard, or sell sheet to look perfect. That’s why Printing Depot has graphic designers on staff. We don’t just want to print your words on quality paper with the best inks and printing methods — we want your message to shine with expert graphic design. If you’re ready to craft professional looking printed materials for your business, give Printing Depot a call today.