Empowering RadialSpark Clients through Strategic Partnerships

Michael Rockford
Aug 28, 2017 · 4 min read

RadialSpark is excited to announce their strategic partnership with SitRep Digital.

SitRep Digital is a Veteran-owned Salesforce Marketing Cloud and Pardot Certified Consulting Partner. The firm focuses on the integration of Salesforce Marketing Cloud and Pardot with the Salesforce ecosystem. Much like RadialSpark, the team at SitRep Digital is uniquely equipped to guide clients from both a technical standpoint and a business consultative standpoint.

RadialSpark and SitRep Digital began a partnership last year after connecting at Salesforce’s Dreamforce Conference in San Francisco. After working together on a few projects, the teams realized that a strategic partnership would afford them the ability to serve their clients better.

Maximizing Salesforce ROI Requires Expertise

RadialSpark has always focused on Salesforce’s core products and using Heroku to maximize these tools. In recent years, Salesforce has dramatically increased its product offerings through multiple acquisitions and partnerships. This increase in offerings means that the Salesforce ecosystem can be configured to fit virtually any type of business. However, it also means that navigating the vast array of options and determining the best fit for your firm requires multiple experts.

“We picked up some great companies last year because the acquisition window was really open.”~ Marc Benioff, CEO of Salesforce

The synergy between the RadialSpark and SitRep Digital teams is just a portion of what makes this a great fit. The SitRep Digital team is located in Indianapolis, very near the former ExactTarget headquarters, which is now owned by Salesforce. In fact, a co-founder of SitRep Digital was a member of the ExactTarget team before it was acquired by Salesforce in 2013 and rebranded as Marketing Cloud. This insider perspective on the product allows his team to optimize every Marketing Cloud implementation.

“This partnership provides clients with the option of expanding their e-commerce platforms, mobile apps, and marketing automation, lead and contact management in one stop,” says Jason Bitos, CEO of SitRep Digital.

“By bringing together ExactTarget’s industry-leading marketing automation and campaign management capabilities with Salesforce.com’s leading social marketing solutions … we will deliver the marketing platform of choice for CMOs.” ~ Scott Dorsey, CEO of ExactTarget

SitRep Digital’s proven track record of successful projects, both with RadialSpark and on their own, demonstrates their ability to deliver high ROI focused projects, just as RadialSpark clients have come to expect. “RS brings years of experience to the table. We trust them to do quality work and to take care of our client and our partners,” Bithos says.

At RadialSpark our focus is on connecting backend Salesforce automation processes, customer facing applications, and customer data through Heroku. Our partnership with SitRep Digital allows us to go wider and bring marketing automation into the equation. “It just makes sense to work with someone we trust and with a proven track record around delivering high quality marketing cloud solutions,” says Michael Rockford, CEO of RadialSpark.

Does Your Business Need Marketing Automation?

During the discovery process, RadialSpark helps clients understand how marketing automation could fit into their business ecosystem. Companies often come with a big picture idea, a vision of a “perfect world.” The partnership with SitRep Digital gives RadialSpark access the experts needed to flesh-out those scenarios and maximize the benefit to the business.

“Salesforce.com’s CEO Marc Benioff believes that by 2017, the Chief Marketing Officer will buy more IT than the Chief Information Officer.”~ Business Insider

For companies developing a customer-facing application or rolling out a new Salesforce instance, marketing automation can seem like an afterthought. However, integrating an automated business process with marketing automation allows the business to maximize Salesforce ROI and create a holistic customer experience.

When marketing automation is incorporated with business processes, marketing outreach expands to include connecting both current and potential clients via email, mobile (text and app push notifications), advertising, and social media (capturing leads from Facebook and monitoring the brand).

RadialSpark and SitRep Digital recently teamed up to support Six Pack Shortcuts. The SitRep Digital team is implementing Marketing Cloud while the RadialSpark team is developing Heroku applications to extend Marketing Cloud’s functionality. When complete, the automated processes will better collate and mature leads before they go to the sales team, generating exponential ROI for the firm. “This project represents a perfect unison of what we can accomplish together,” Rockford says.

Perhaps the best aspect of this partnership is the seamless collaboration. All aspects of collaborative projects are handled as if interacting with a single team, simplifying project management and billing for both the client and Salesforce.

At RadialSpark, we are always looking for ways to push the envelope in terms of what we can offer our clients. Our partnership with SitRep Digital is an ideal example of how bringing together the right mix of experts dramatically increases value.

Michael Rockford, CEO and Founder of Radialspark, a registered Salesforce partner and leader in custom software development and implementations.

Originally published on www.radialspark.com

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Michael Rockford

Written by

CEO, Founder https://www.radialspark.com ~ a Salesforce partner and leader in custom software development and Salesforce implementations.

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