Going Viter 0: Introducing the series on how the heck we’re building Viter Energy

A quick warning.

We’ve tried this before.

A while back I was blogging on our experiences creating and growing Viter Energy. And then I stopped.

It just felt like a distraction. And for a while s*** hit the fan with Viter Energy. There was a period of almost half a year where we thought this whole endeavor was finished. And when we came back from the dead there were other things to focus on. (by the way, I deleted those blog posts, but they’re probably saved somewhere on the internet somewhere).

Things like making sales. And surviving.

But surprisingly, quite a few people sent us emails telling us that they enjoyed learning about what we were up to and that they were following us.

And we like to think what we’re doing is unique that can add value to the world. We like sharing our experience about it. It’s certainly filled with many oh s*** moments that others can learn from or at least gain some entertainment!

We started off knowing nothing about what we’re currently doing and learning along the way has been an insane roller coaster. And we’re FAR from secure in our position as a real company, but why not share again what’s working and what’s not, and what’s driving us crazy at the moment? If someone out there can learn from our experiences and skip the issues we’ve faced, then it’s worth it.

This post is to introduce a new blog series on our adventures making Viter Energy.

I’m tempted to call this “Building a Brand” but I don’t want to be too arrogant thinking that we’re an actual brand right now. However, realistically, that’s what we’re trying to do.

Instead, we’ll call this Going Viter.

The goal is to post every Wednesday in sequential order of where we’ve been, what we did, and what we’ve learned about the whole process of doing what we’re doing.

At first it’ll be humble blog posts. If I get aggressive maybe I’ll record this as a podcast too so you can listen to our sage advice when you’re at the gym or on the way to work.

Next week we’re starting at the beginning.

People still always ask us, “how did you come up with this idea?” and so that’ll be the topic.

We’ll be real about the situation and where we made mistakes. Hope you’ll follow along. And if this is putting you to sleep then go buy a tin of Viter Energy!

Click here to join the mailing list to get email updates when we post new Going Viter series blog posts. This email list will receive the Going Viter series blog posts only (and an occasional discount code for Viter Energy Mints too!).


This post first appeared on Going Viter 0: Introducing the series on how the heck we’re building Viter Energy — Viter Life: The Viter Energy Mints Blog