Why People Ask for Hundreds of Our Business Cards

We teach people how to intentionally increase their failure rate in order to be more successful - called ‘Go for No!’ It requires staying persistent in the face of hearing ‘no.’

No one practices persistence and tenacity better than a kid. Watch any kid in the grocery store aisle asking their Mom for a cookie. The child goes through several no’s and eventually Mom rips open the bag in the aisle just to get over to fruits and vegetables in silence. And it’s a story we’d use in our talks.

Knowing this, our good friend Stuart decided he had to share his daughter Hadleigh’s class project color booklet with us. She was around 6 when she created it, and it sums up the ‘go for no’ philosophy perfectly.

We have the original copy of Hadleigh’s book, we take it and read it on stage at conference keynotes. (We also bought the rights for $100 which was a pretty good deal for a six-year old and a great deal for us.)

That’s when we decided the booklet made an ideal business card. So we shrunk it down into a four color-two fold business card and whenever we give it to someone, they think it’s so funny, cute, and the perfect reminder to gain the persistence they lost as a kid — they want more! Over the years, we have shipped thousands of business cards to salespeople, sales leaders and business owners all over the country who want to use them to share the ‘go for no’ philosophy. What better way to hand out your business card than by having someone hand them out for you, all over the place, with you not even there?

We owe Hadleigh another cookie.