How Will You Do It: User Experience With Augmented Reality.
Augmented Reality is the technology that transforms imagination into the realm. It gives you the vision to tour the real world with a power of gestures.
With the advances and shifts in technology, the perception of user experience also changes. As said, “The secret of great design is not visuals, it’s the look and feel.” Yes, it is the fact!. Your reason to harness the app is the design, technology and features. With every app, there is an expectation linked.
For instance, the popular social app called Snapchat is soaring the app store charts because of the user experience it offers to its snap chatters. This enthralling app gives users a fun filled experience while filming the snaps in different styles and shapes.
Recently, Snapchat gave snap-chatters a gift of World Lense which has a touch of AR technology. Users are required to click a snap in focus with the rare camera and tap on the screen for the collection of lenses to appear giving them a complete new experience of how they would look in their new avatar.
This was a glance of how SnapChat enhanced the app’s user experience introducing a new feature implemented in ever demanding technology.
HOW YOU CAN DO IT
As a company or a developer what tactics and technology you use to skyrocket your app downloads matter the most. Learning new technologies and using it to implement apps has become the lifestyle of most of the mobile app development companies and software development companies.
So why not you start with it? The only thing you need to do is keep reading this blog ;)
→ Study The User Behaviour: User is the significant factor that influences big industries or companies to develop and design an app that becomes a medium of communication. For that, it is required to analyse the user behavior in terms of the use, expectation and time spent sorted below different age-groups. This gives you a useful insight about what features you require to entice users to download your app.
Studying the user behavioral pattern depends upon the app concept. If it’s a chat concept or a shopping concept then Gen Y i.e. millennials will dive into it first to know which feature is unique and give them the best they need. Generation Y users are eager to dive into the peppy and enthralling features that build a zeal in them.
Here’s a look;
Apps like these are simple in design that help them to understand the functionalities and features easily without any hassle.
→ The Concept: There is no every time where clients come up with unique ideas. For instance social media apps. There are a number of social media networking sites like Facebook, Instagram, Twitter, Tumblr, etc… which have more mobile active users than the web. Therefore, what new they can implement to keep users engaging. It’s a huge question to ponder upon.
The year 2016 was a successful year for VR and AR technology. We came across various apps and games that compelled us to believe in the existence of these technologies. The best example is Nintendo’s Pokemon GO. It’s an AR and AI based game that builds zeal in the players to fetch the Pokemon by tracking their google account and location. The USP that influenced users was the experience which had all the fun and enthusiasm to catch the Pokemon out of their locality and earn points.
→ The Features & Functionalities: The concept is understood, the analytics report is prepared and studied thoroughly. What Next? Clients may approach you with the same concept but what unique you can give to them is where you can make a difference. Like mentioned above, clients will demand an app like Whatsapp, Tinder, SnapChat, Instagram, Uber, Amazon, etc… but what unique and advanced features you can provide leaves a remarkable impression on your clients.
The use of Augmented Reality is evolving the way users communicate, play, shop, track the location and do everyday things. For instance, Field trip is a location tracking AR app that helps users to locate the places they are interested in. The app notifies the near locations in a popup dialogue box that contain a complete information about the place. Furthermore, users can view the places on the map, tag them as favorite and permit the app to read out the cards loud while driving.
→ The Design: It’s a good practice to be transparent with the app idea, client needs, and utilization. The user experience for upcoming technologies is a cornerstone and that’s where the things become complex.
If you walk through different AR apps like IKEA you will find the design to be simple and easy going. It’s an app helping users to opt the furniture with an appropriate height and width along with different shades of color that blend with the color of the walls.
Designing an experience is a tough task to do. To understand what users are looking for, as a designer you yourself need to act like one as the perception of both differs. While designing you look into concept, functionality and features whereas users look into the concept, design and user-friendliness. Thus, this is where the things get complicated and though being an expert UI/UX designer you lose UX points.
There are various tutorials and resources available to help you to understand your clients’ requirement better like empathy map, UX canvas persona, user journey maps, affinity diagram etc…
Furthermore, there are plethora tools available across the web such as Daqri, Wikitude, Aurasma, Layar, etc.. to help you design a unique experience for your AR apps.
What more you want?
This is the series we have started to help you dive deep into the intriguing topic and fetch what profits you. Feel free to share your thoughts in the comment section below.