Obama Dominated Digital and Your Campaign Can Too!

Good Word Digital
Jul 20, 2017 · 3 min read

“It’s that fundamental belief — I am my brother’s keeper, I am my sister’s keeper — that makes this country work. It’s what allows us to pursue our individual dreams, yet still come together as a single American family. ‘E pluribus unum.’ Out of many, one.” Barack Obama, Democratic U.S. Senate candidate from Illinois, July 24, 2004 Democratic Convention

Four years after that speech, Obama was the Democratic Nominee for President, beating out the more well known and experienced Hillary Clinton. Obama’s campaign revolutionized politics by activating a national network of small donors online by leveraging email and social media.

Obama used the right tools but he also had the right message at the right time. Using his campaigns digital channels he expanded his audience and met his supports where they were. His message was concise and relatable. His use of social media particularly activated, engaged, and inspired younger citizens to volunteer donate, and vote. This strategy won him the presidency, and put his name in the history books. Although these tactics are no longer viewed as revolutionary, they still provide a roadmap for maximizing your reach using digital.

The Importance of Creating a Strong Digital Footprint

Many potential supporters will look at your digital footprint; they will visit your website, view your videos, and search for your organization on social media. How you present yourself online determines who will seek you out and support your cause. But what about those who don’t seek you out and our infrequent voters or traditionally last minute decisions makers? A good campaign can help you capture some of that audience similar to how Obama was able to galvanize citizens and convert them into first time donors, volunteers, and voters.

Digital Transformation For Political Campaigns

Digital Transformation is the process of optimizing your digital footprint in order to identify your audience, capture that audience, and initiate and maintain an ongoing dialogue so as to build rapport that leads to successful calls to action.

We have 4 keys steps

  1. Define your message and your story.
  2. Identify your likely donors, supporters, and voters
  3. Tell your story and deliver your message consistent across channels such as your website, email, and social media.
  4. Make timely and strategic calls to action such as volunteer, share, tell us, retweet, donate, RSVP, and VOTE!

GoodWordDigital can help from statewide races all the way down ballot. With a skilled team of graphic designers, web developers, marketing professionals and software programmers, and with access to the national voter file as well as consumer data we can develop and implement a successful communications strategy that will help you win!

If you’re interested in getting our help email us Info@GoodWordDigital.com

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Good Word Digital

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Good Word Digital delivers technology-driven strategies and solutions to political organizations, and emerging ventures.

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