5 ways how Lean UX Designs can improve your Business Value
Have you wondered what is that ONE key differentiating factor that will enhance user experience?
Wonder how to bring Users to interact more often with your brand on the digital medium?
Well, Lean UX design is the way to go!
Lean UX design helps to add that WOW factor to a range of digital products — from simple business websites to dynamic applications.
Today lets explore the different ways in which lean UX can propel your business ahead of your competition.
What does ‘Lean’ actually mean?
The term ‘Lean UX’ has a unique connotation. If we take a look at the origin of this term, we will come across the concept of ‘lean ideas’ and ‘lean thinking’. The term ‘lean’ refers to streamlined business objectives and laser-like focus on identifying true business value.
Lean UX design principles aim at identifying consumer preferences and focusing on the actual experience of the design.
But how will ‘Lean UX’ design practice actually add significant value to your business?
1. Uncovering the crucial business requirements:
When you ask a client what they want to build — they would just say “we want something that is beautiful and user friendly.” Now how do you get to creating this experience?
With Lean UX design practices, you will be able to run a few experiments which will help you identify what works and what doesn’t for your target audience.
2. Customize business needs as per industry standards
Following a template is the worst mistake that you would ever want to make as a design firm.No two organizations are similar in nature and quite naturally, their processes and operations will also differ from each other.
When big companies and enterprises work on application development projects, they are often unable to identify crucial requirements. Lean UX will help them identify these needs thus showing them what will work for target users. That’s a huge benefit when it comes to seeking funds for your project.
3. Breaking ideas for hypotheses
While developing a product or application with lean UX design principles, you will have the opportunity to break your ideas into smaller units and run few hypotheses and A/B tests to validate its performance.
This is a great way to identify whether the product is marketable or not.
4. Determining the UI
At times, product developers have crystal clear ideas of their target users, product needs, and user stories. However, the problem lies with the UI designs.
The perfect combination of Lean UX and Agile will help you identify the right User Interface designs. Quite naturally, compelling and attractive UI designs will lead to improved customer engagement.
5. Direct exposure for products
Lean UX ensures fast and swift product delivery. Most importantly, it helps you take your products directly to your target users. Lean UX design principles show a remarkable upward movement through the ‘think-make-check’ loop.
Lean UX is an evolution and designers across the world need to stay relevant as practices evolve. You may be breaking traditional approaches here, but the return on investment and scalability to your business will leave you questioning why you never followed the route of Lean UX methodologies.
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