Become a member
Sign in
Curt Goodwin
Curt Goodwin

Curt Goodwin

26 Following
5 Followers
  • Profile
  • Claps
  • Highlights

Highlighted by Curt Goodwin

See more

From Data-Driven Design is Killing Our Instincts by Benek Lisefski

While you’re chasing a 2% increase in conversion rate you may be suffering a 10% decrease in brand trustworthiness. You’ve optimized for something that’s objectively measured, at the cost of goals that aren’t so easily codified.

From Data-Driven Design is Killing Our Instincts by Benek Lisefski

But not every business has the luxury of caring only about clicks and conversions. You may need to convey quality and trust. Or exclusivity and class. Does cramming in data-driven conversion triggers serve those goals too? Or would building a more focused and delightful user experience better speak to your user’s needs?

From Data-Driven Design is Killing Our Instincts by Benek Lisefski

Building brand and reputation? Data can’t easily measure this. But we all know trustworthiness is as important as clicks (and sometimes they’re opposing goals). When building long-term reputation, trust your instinct to guide you to what’s appealing, even if it sometimes contradicts short-term data trends. You have to play the long game here.

Claps from Curt Goodwin

See more

Data-Driven Design is Killing Our Instincts

Benek Lisefski

“If you can’t play, teach” — is what I got from this article and I wholeheartedly agree with.

Adrian Storm

I just wait for that post all my life, thanks!

Caio Spoladore