Business Suicide! Cause of Death: No Automation
One of the main restrictions faced by start-ups and SMEs is the availability of resources and their management. It would have been so much easier if at the flick of a magic wand, things could just get done. Well it can. Automation is that magic wand and businesses not using it are suicidal. This magic wand is no more an option, and can prove to be one of the most useful tools which SMEs can adopt to leverage their resources and optimise their operations.
Automation can be defined as a technique which enables a process, system or piece of equipment to operate automatically, using adapted technological resources, in the production and delivery of goods and services. This includes the use of automatic email notifications, regular marketing email alerts and automatic renewals for recurring payments. Phone call automation and delivery process automation are two easy areas which SMEs and start-ups can prepare for, with an extensive range of software available for competitive prices.
For instance, 49% of companies in the US now use marketing automation and the benefits are clearly showing, especially when the use of CRMs are looked into. Companies failing to invest in such resources are setting themselves up for failure with increasing possibilities of missing on getting something in their process done, but more importantly their costs. These costs extend from the not using automation to fixing issues which take place due to the lack of automation.
Bill Gates rightly said “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” You can automate some aspects of your business straightaway, such as deadlines for payments through facilities offered by your bank to automated follow up emails to your customers.
So let your business thrive and not go hara-kiri. Automate today and a successful, efficient and profitable business will become, well, automatic.
Goolshun S. Belut
Salesforce Lead — Smplicity.Co