Peter Gosling1Let’s Make an Ad!Over the past few weeks we have explored some of the exciting opportunities but also limitations of being creative in a programmatic world…Aug 29, 2017Aug 29, 2017
Peter Gosling1What is the Perfect Ad? : Part 2In part one we explored five different factors that would result in a perfect ad. Perfect defined as every impression leading to a business…Aug 23, 2017Aug 23, 2017
Peter Gosling1What is the Perfect Ad?What is the perfect ad? I’ve set myself up for a tough one here! Let’s suspend reality for a moment and get comfy. This one’s gonna get a…Aug 16, 2017Aug 16, 2017
Peter Gosling1Flash, a Love AffairSo, I’m just gonna come out and say it: I freaking love Flash.Aug 9, 2017Aug 9, 2017
Peter Gosling1A Creative in a Programmatic WorldThe first time I heard the word “programmatic” referring to advertising was in an all-hands meeting with the head of sales for my former…Aug 4, 2017Aug 4, 2017
Peter Gosling1New Years ResolutionsIt’s no secret that the online world is no longer viewed solely on a computers’ screen. Smart phones have been around for years and…Jan 2, 2017Jan 2, 2017
Peter Gosling1You can’t please everybodyWhen developing ads, a lot of assumptions about the viewer/user are made. Where will they look, what will they click on. All of these…Jun 2, 2016Jun 2, 2016
Peter Gosling1Eat the frog.One reason I started to write again was to avoid doing a task I had been putting off all day. It’s amazing how much you can get done while…May 25, 2016May 25, 2016
