You’ve made the decision to go off on your own and start a new business. You may have even opened at this point and are doing business already. Sooner or later you’re going to have to represent your business through words and writing. This may be for investor purposes, for your customers, or to reach out to other business or publications. So, how do you do this? How do you implement the vision you’ve had for your business in the writing that you put out? The answer lies in keeping the simple things in mind, and knowing who you are at all times.
Establish Your Identity.
In order for those you are trying to reach to know your identity, you must first know it yourself. When you represent your business by writing, others who see it will expect to be able to have a sense of what you represent through the words in a very short amount of time. Before you ever write anything about your business, develop your identity first. There are many ways to approach this. You can take a piece of paper and write down all the adjectives you associate with your business, you can sit yourself in a quiet room and meditate on what your business represents, or you can get help from a few close, trusted friends and ask their opinion. By the end of your brainstorm, others should be able to deduce who you are as a business by the way you represent yourself.
Think of the Outside Perspective.
In other words: put yourself in the shoes of the people who will be reading your articles or blogs or anything else your business releases. When you’re finished writing what you’re writing, show it to a colleague and ask if this matches the business identity you have created and how you want to be perceived. If he or she says yes, then you’ve reached harmony between how others perceive you, and how you perceive your own business identity. As a business, you have the duty of representing something bigger than yourself, something that people can relate with. Thinking from the perspective of something bigger than yourself -the vision- will allow you to reach this outside perspective and write from it.
Write from your Roots.
You’re a small business. You still have the great advantage of being able to not just be in a world of many faceless industries, but to be the business that still can stretch out a personal handshake and invite the customer in. This is an opportunity to allow yourself to still show your personality in your writing. Don’t be afraid to let yourself stand out by affording yourself freedom in the way you express yourself through words. While keeping your identity in mind, find a voice in your business writing that shows people that you are personable and can connect. Multi-Startup founder and blogger Penelope Trunk has helped to use this formula to develop her business and further her blog writing about it. She has remained direct yet personable, thus connecting with more people.
These are three integral necessities when beginning to write for your business. The mistake many make is implementing these strategies too late and having a much harder time re-branding themselves through writing. Adopting these techniques early on will send out a strong, positive message and most importantly — connect.
With Love, With Grace