Self-Automation: why successful people wear the same thing every day

“I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.” — President Barack Obama

If you automate the small things in life (like choosing what you wear), you can focus on the bigger ones.

In this post I’m going to talk about:

• the challenge of staying productive during the day
• why outsourcing doesn’t cut it and…
• how I’m getting results with Self-Automation bots for creative tasks.

So, let’s start with wearing the same clothes every day… like these people:

• Steve Jobs
• Mark Zuckerberg
• Einstein
• President Obama
• Carrie Donovan (editor of Vogue)
• Simon Cowell

These are just some of the expansive list of successful people who wear the same thing every day.

What’s going on?

The Science behind wearing the same clothes every day

There’s a good reason for the strange behavior of successful people.

When challenged during an audience Q&A why he wears the same gray t-shirt every day, Facebook CEO Zuckerberg said…

“I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.”

President Obama only had 2 suit colors in his closet — gray or navy blue.

Of this he said,

“I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

Even small tasks cost us in willpower

You might not think it’s a big deal to choose your t-shirt in the morning but do that 100 or 1000 times and you start to get tired.

Even small tasks like checking social media or driving to work can take up 1000s of decision energy units…

• Scientists have found that the average person person makes about 180 decisions per minute while driving.

When you get tired, you capitulate and end up staring at pictures of cats on Facebook.

“No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price.” — John Tierney (New York Times)

It’s called Decision Fatigue.

Many Small Decisions -> Decision Fatigue -> Low Productivity

So, what’s the answer?

Enter Self-Automation

Self-Automation…

Self-Automation isn’t about turning your life into a machine.

Self-Automation isn’t about setting up a bot to send you an alert every morning to tell you if it’s going to rain or not… that’s low value that doesn’t free up space to make a high value decision.

Your ability to make a decision is what makes you more valuable than a machine.

Self-Automation is where the robot or bot takes over the low value tasks within a chain of events leaving you to focus on the high value ones.

Doubling down on what matters

Think of it as allowing you to “double down” on the high value stuff:

• For example, a machine couldn’t create an engaging Youtube video. A human has to decide to do that.
• But, a machine can automate all the crap that goes with creating a Youtube video that makes it harder for the human.
• There is a lot of low value stuff that gets in the way of the high value content like selecting tags for the video.

While you might think choosing tags are no big deal, it’s like Barack Obama’s suits again — one more decision that slows you down.

You see, all our decisions get considered equally. High value ones have to fight with low value ones regardless of their impact on our work.

Double down on the high value decision-making, automate the rest.

But, can’t you hire a VA in the Philippines to do all that…?

Why Self-Automation beats Outsourcing

“Never delegate something that can be automated or streamlined. Otherwise, you waste someone else’s time instead of your own, which now wastes your hard-earned cash. How’s that for incentive to be effective and efficient?” — Tim Ferriss (The 4 Hour Work Week)

Self-Automation is far more effective than outsourcing because when you Outsource you still have to make low value decisions:

• You have to decide to outsource in the first place
• You have to contact your VA
• You have to assign the task to a VA and pay for it
• You have to wait for the results
• You have to quality check the results etc

Sure, all these tasks may take up 1 or 2 hours maximum, but it’s Barack Obama’s suit again…

With Self-Automation just press a button.

Self-Automation is like designing a “best practises” for a particular task that you would outsource to a V.A (virtual assistant). But, rather than get the VA to do it, you get a robot (see my tools below) to look after it.

Examples of Self-Automation

I’ve found that self-automation has 2 key benefits:

1) I get a heck of a lot more done without as much distraction. My head is clearer and I guess that makes me happier in the long run.

2) I’m able to create a lot more higher quality content — like producing these podcast episodes. Instead of messing around with crafting tweets I’m able to produce content that lasts, content that makes a difference.

In building my own lifestyle business over the last 5 years and writing and researching productivity, routines and Deep Work for my book, I’ve tested 100s if not 1000s of different apps, tools and tactics.

I’ll share the tools and techniques I use for Self-Automation to beat Decision Fatigue below.

For now, here are some examples of how I’m using it to become more effective and more creative:

Self Automation with Rituals

• My Startup Ritual
• My Shutdown Ritual

Self Automation Using Bots

• Every time I produce a podcast file for my Lifestyle Entrepreneur Podcast, the automation bot takes the file and initiates a chain of events that include uploading to Youtube, assigning descriptions, tags, titles etc; then uploading to Wordpress and doing the same including formatting the post according to my best practises; then pushing the information to Buffer and my social media channels with the right excerpts, titles etc.

I explain my bot below…

What does my Self-Automation Bot do?

This is an example Zap that I built to automate the creation of my podcast. Of course, true to Self-Automation a human (me) still has to record the podcast.

Podcast Self-Automation Bot:

• Watches a Dropbox folder called “podcast”
• If a new file is added, initiates the bot sequence
• When found, goes to my Trello account to find note that matches file
• Splits up the Trello note into title, tags, summary components
• Uploads Youtube video and assigns components
• Goes back to my Wordpress blog and creates a new post
• Lays out post according to my best practises and fills with components
• Fetches the Video link from Youtube and adds to post
• Calls on Post Snippets plugin to add specific call to action & iTunes boxes in my post
• Publishes post
• Goes to Buffer and assigns the post to Linkedin, Twitter and Facebook with the right formatting where required (e.g. excerpt, title components, tags etc)
• Adds a note on Trello to tell me “all done, please check my work!”

NOTE: I used to have a step in this sequence where I’d send the video to a manual transcription service (REV) that would transcribe my work for $1 a minute. That’s pretty cool especially when Zapier can take the deliverable from REV and add it to your post automatically!

It’s a 20+ step bot on Zapier. There’s a lot going on, I explain how some of this works in my latest podcast: LEP#3 Decision Fatigue

Tools used

Here are the tools you’ll need to build a Self-Automation bot like the one I just described:

An automation bot

• http://www.zapier.com (the best as it’s multi-step)

A note software to store information

• http://www.trello.com
• http:www.evernote.com

Social media scheduler

• http://www.bufferapp.com (not necessary but helps with checking your work and testing)

Wordpress plugins that automate repetitive tasks

• Post Snippets
• Shortcodes Ultimate

So, what’s the result?

I can record a podcast at 8am and have the post, Youtube video, social media done by 8:45.

Self-Automation has freed up my time to post this article on Medium today.

This is just one of about 30 bots I’m using to Self-Automate. It’s all work-in-progress.

It’s not perfect, but I’m getting better.

You can learn more about this subject and my experiments below (sign up to my newsletter for regular updates on this subject of productivity and entrepreneurship.)

My Ongoing Adventure in Self-Automation

I’m sharing my experiments, lessons learned and hacks in my book “How to Become a Lifestyle Entrepreneur.”

Let me know what works for you in Self-Automation in the comments.

I look forward to interacting with you there and seeing you on my newsletter soon!

P.S: I recommend this section: How to Get More Done in Less Time as a starter.

P.P.S: You can read the book online free if you join my weekly newsletter for Lifestyle Entrepreneurs.