About Steam Summer Sale
Sergey Galyonkin

Fascinating numbers. I’m most interested by higher discounts returning less revenue on average — that’s a significant change from what I remember Valve and their economist have been saying. Do you think lower earnings are because of the higher discount or at least partially due to other factors?

For example, the numbers could be skewed by well-known newer games like The Witcher 3 that are guaranteed high sales and revenue despite a small discount, and low-profile or older games that are heavily discounted to try to elongate that “long tail” just a little bit more. Maybe the numbers say that higher discounts are put on games that are going to have lower revenue whatever they do.

If factors like that are already considered in these numbers, it could foretell shallower discounts for sales to come.

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