Grashima – Medium

Grashima

Grashima

Music listening-scape in India

We have come a long way, even within the last few years, on how we consume music in India.

Feb 20, 2020

Music listening-scape in India

Feb 20, 2020

Grashima

Learnings from Mediaworks 2019: From the other side of winning

It's important to know what it takes to win. I will leave that to the winning team of course.

May 30, 2019

Learnings from Mediaworks 2019: From the other side of winning

May 30, 2019

Grashima

Decoding the ‘gamification’ of online shopping

Finding a method in the chaos of online shopping. What do portals do to make their websites, almost, an addiction for people.

Sep 25, 2016

Decoding the ‘gamification’ of online shopping

Sep 25, 2016

Grashima

5 step guide to decode the relativity puzzle in your consumers mind

No one puts it better than the behavioral expert Dan Ariely :

Sep 3, 2016

5 step guide to decode the relativity puzzle in your consumers mind

Sep 3, 2016

Grashima

3 new strategy buzzwords you need to know now

Hypercompetition

Aug 27, 2016

Aug 27, 2016

Grashima

3 reasons why startups who are playing on cost leadership will eventually lose

Yes, in this globalized then ever before economy, if cost leadership is your prime strategy, you are headed for a never ending war, for a…

Aug 21, 2016

3 reasons why startups who are playing on cost leadership will eventually lose

Aug 21, 2016

Grashima

Why certainty and strategy never go hand in hand

Next time when you are certain about a strategy, remember just one thing. Porter’s consulting firm ‘Monitor’ filed for bankruptcy in 2012.

Aug 16, 2016

Why certainty and strategy never go hand in hand

Aug 16, 2016

Grashima

The contrasting views of 2 greatest marketing gurus of all times

Michael Porter stresses that strategy is never operational effectiveness. It is the intentional sacrifices you make to create sustainable…

Aug 10, 2016

Aug 10, 2016

Grashima

What Porter’s 5 forces neglects but you should never.

One word.

Aug 7, 2016

Aug 7, 2016

Grashima

11 Hacks to fine tune any skill

Learn to alternate between ‘high focus’ and ‘light pondering’ of the subject. Master a subject, obsess over it, read it, practice it…

Aug 3, 2016

Aug 3, 2016

Grashima

Grashima

Observing. Learning. Getting bored. Disconnecting. Escaping. And then starting the same cycle again. Collecting under 5 min thought starters these days.

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