GrashimaMusic listening-scape in IndiaWe have come a long way, even within the last few years, on how we consume music in India.Feb 20, 2020Feb 20, 2020
GrashimaLearnings from Mediaworks 2019: From the other side of winningIt's important to know what it takes to win. I will leave that to the winning team of course.May 30, 2019May 30, 2019
GrashimaDecoding the ‘gamification’ of online shoppingFinding a method in the chaos of online shopping. What do portals do to make their websites, almost, an addiction for people.Sep 25, 2016Sep 25, 2016
Grashima5 step guide to decode the relativity puzzle in your consumers mindNo one puts it better than the behavioral expert Dan Ariely :Sep 3, 2016Sep 3, 2016
Grashima3 reasons why startups who are playing on cost leadership will eventually loseYes, in this globalized then ever before economy, if cost leadership is your prime strategy, you are headed for a never ending war, for a…Aug 21, 20164Aug 21, 20164
GrashimaWhy certainty and strategy never go hand in handNext time when you are certain about a strategy, remember just one thing. Porter’s consulting firm ‘Monitor’ filed for bankruptcy in 2012.Aug 16, 2016Aug 16, 2016
GrashimaThe contrasting views of 2 greatest marketing gurus of all timesMichael Porter stresses that strategy is never operational effectiveness. It is the intentional sacrifices you make to create sustainable…Aug 10, 2016Aug 10, 2016
Grashima11 Hacks to fine tune any skillLearn to alternate between ‘high focus’ and ‘light pondering’ of the subject. Master a subject, obsess over it, read it, practice it…Aug 3, 2016Aug 3, 2016