If you have a good network of contacts in the business who can answer your questions, the more productive you will be. Also, what’s an oddity to you may be obvious to them (since their understanding of the business may be better than yours) and you can save time.
I have data. I need insights. Where do I start?
Rama Ramakrishnan
50112

Another option here is to partner with design researchers. The field of design research is built to elicit feedback and uncover the motivations and mindsets of key stakeholders in any process. So instead of analyzing large data sets, we use tools like stakeholder interviews, focus groups, observations, workshops and more to do root cause analysis.

I’ve always thought a hybrid approach of data and design would be a particularly potent combination. Most data projects have a “human element” that can be hard to decipher without team members more familiar with the context, the same way design projects tend to be short on hard numbers and a certain level of objectivity.

If you’re a data analysis team that deals with clients from multiple industries or situations, it’s harder to have access to the wide variety of relevant subject matter experts required to get a full picture. A design researcher or two would be able to give you insights on any industry or business. They would be able to tailor your analysis to the needs of clients (and we make great presentation decks, too).