This is probably too off-topic, but you mentioned targeting a globally curious market. There’s a very short book I read recently that explores that topic thoroughly, basically going in to some of the reasons people haven’t gone looking for international news even though the internet has made the making of international connections much easier. If you think about it, it’s actually quite easy to find and read the website of newspapers in Ghana, Australia, and Singapore, but American readers don’t seem to seek out foreign news even if it is in our language and easily accessible. It’s called “Rewire” by Ethan Zuckerman, maybe check it out?