Great BrandsThe key ingredient of storytellingThe one obvious thing to keep in mind when telling your brand story is this, the stories have to be authentic.Mar 29, 2017Mar 29, 2017
Great BrandsThe Google falloutThese are the companies that have pulled advertising from Google since the Youtube controversy (as of 23rd March)Mar 27, 2017Mar 27, 2017
Great BrandsHow transparent is your brand?‘Brand Transparency’ is one of those terms that has been gaining traction over the last couple of years. As brands try harder and harder to…Mar 21, 2017Mar 21, 2017
Great BrandsWhy turning employees into fans is great for your brand“Being a great place to work is the difference between being a good company and a great company.”Feb 2, 2017Feb 2, 2017
Great BrandsDigging deeper into the UK rankings“The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” ― Erma BombeckJan 27, 2017Jan 27, 2017
Great BrandsThe highest ranked US brands of 2016 and what they tell us.We’ve looked at the mid-year brand rankings for the UK so now let’s take a quick look at the US market;Jan 9, 2017Jan 9, 2017
Great BrandsThe highest ranked UK brands of 2016 and what they tell us.So according to the YouGov brand index, these were the highest mid-year ranked UK brands of 2016;Jan 9, 2017Jan 9, 2017
Great BrandsWhy great brands matterCertain brands seem to have been with us since our childhood, they stand the test of time and even shape social attitudes. When we say…Jan 2, 2017Jan 2, 2017
