Green Apple StrategyHow to Discover What Customers Think Without Asking ThemHere’s something that successful businesses recognize in today’s increasingly noisy world: To earn the attention of potential customers…3 min read·Sep 16, 2019----
Green Apple StrategyFrustrated by the Fact that Marketing Is Constantly Evolving?When it comes to marketing, the only constant is that it’s an industry that’s always changing. Think about it. Less than a decade ago…3 min read·Sep 9, 2019----
Green Apple Strategy3 Biggest Obstacles to Marketing & Sales Alignment (and How to Overcome Them) — Green Apple…Marketers have always had a love-hate relationship with sales. But, making sure your sales team feels supported and happy is essential for…3 min read·Sep 2, 2019----
Green Apple StrategyHow Marketing Can Solve Your Biggest Internal Communication ChallengesThe role of marketing has expanded significantly in the past decade. One of the biggest differences is that marketing’s job isn’t solely…2 min read·Aug 26, 2019----
Green Apple StrategyThe Small Business Guide to SEO SuccessSEO has become a common marketing tactic in today’s increasingly digital age. However, there’s an interesting theme I’ve noticed in many…2 min read·Aug 19, 2019----
Green Apple StrategyHow to Pivot Your Marketing without Abandoning Your Entire StrategyAs the owner of a marketing agency, I’m constantly getting emails from frustrated business leaders asking for help. They’re discouraged…3 min read·Aug 12, 2019----
Green Apple StrategyThe Evolving Roles of Marketing and Sales-and What It Means for Your BusinessMarketing and sales departments have always had an interesting relationship. Historically, marketing has primarily focused on increasing…3 min read·Aug 5, 2019----
Green Apple StrategyThe One Marketing Tactic That Could Transform Customer Satisfaction — Green Apple Strategy“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” ~Steve Jobs3 min read·Jul 22, 2019----
Green Apple Strategy3 Account-Based Marketing Mistakes (and How to Avoid Them)If you’ve considered account-based marketing as a way to accelerate new business, I would say to go for it. Account-based marketing (ABM)…2 min read·Jul 15, 2019----
Green Apple Strategy3 Open-Ended Questions To Get Inside the Minds of Potential CustomersEvery business leader I know would love to get inside the minds of potential customers.3 min read·Jul 10, 2019----