If John Locke did it, so can you. In 3 easy steps.


The elusive Service Designer is indeed very hard to find, but if you know what to look for, your business will never be the same. Guaranteed.

The 9 key traits common to many successful Service Designers


Everybody is getting promoted but you it seems.
So what are you doing wrong?

Are you promotion material?


Either way, creative leadership is a very sophisticated set of skills that needs to be developed, refined and curated.


As a creative leader, hiring The Best is by far your most important task.


The quintessential agency pitch is deeply flawed and quickly becoming outdated and obsolete.

To Pitch Or Not To Pitch.


The idea we hold of what is “sexy” for men is very much slanted by media. Truth is, women don’t respond all that much to the prototypical herculean type.

“Joel Harper, celebrity trainer and frequently featured on Dr. Oz and Oprah shows, illustrates one of the fitness pose included in the upcoming book.”


Most designers and creatives will feel like a fraud sooner or later. But don’t fret, up to 75% of the general population does too.


The skills sets required to be creative director are unorthodox and subjective to say the least. 2/2

Greg Lakloufi

Head of North America @ Service Design Network Global Board. Head of Strategic Design Global Center of Excellence @ Slalom. Co-Founder Service Design Dallas

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