50 Post Blog Series on Startup Marketing

In January 2015, I published the online guide: Startups ❤ Customers, a guide to sales and marketing for technical startup people. The goal was to give beginners a ridiculously easy way to understand the fundamentals of building a sales and marketing organization in a B2B startup.

If you’ve read that guide and kicked off sales and marketing at your startup, awesome! You’ve probably noticed that there are a lot more details to be covered, especially when it comes to the nitty gritty of actually executing successful sales and marketing.

To help break it down, I’m excited to kickoff a series of 50 blog posts that cover those nitty gritty details for marketing. Similar to Startups ❤ Customers, these posts are designed for folks new to inbound marketing. They’ll help you understand more detail of the many facets of building a world class marketing organization.

I hope you enjoy them, and if you have any questions feel free to reach out anytime: skloot.org/contact

Index

1. How to Use Inbound Marketing and Content Strategy

2. How to Use Closed Loop Marketing

3. How to Launch a Marketing Automation System

4. How to Launch a CRM

5. How to Structure a Marketing Team

6. How to Create an Annual Marketing Plan

7. How to Manage Lifecycle Stages

8. How to Hire the First Marketer

9. How to Craft a Startup’s Story