Gregory Ciotti

Marketing at @HelpScout. I write about creative work and human behavior at: http://www.sparringmind.com/


The Psychology of Color in Marketing


The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.


How to write more betterer

by Gregory Ciotti

Writing is an arduous process that seeks to bring abstract ideas into the tangible world.


Why Gmail Fails for Customer Support


A common parlance on spending wisely is to never skimp on that which separates you from the ground — be it shoes, tires, or bedding, you should invest…


Features Tell, but Benefits Sell


People have little interest in purchasing a bed—what they want is a good night’s sleep.

Publications edited by Gregory Ciotti

Fresh takes on creative work, productivity, behavior, and habits.

Great customer service isn’t about always being right. It’s about always being willing to make it right.


50 Resources on Loyalty, Churn, and Customer Retention


Earning customer loyalty is an uphill battle, but it is always worth the effort.


Why Chipotle is Trouncing the Competition


Sorry, Taco Bell. Just about the only thing I love about you these days is your hilarious company Twitter account.

The Psychology of Color in Marketing


The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.


25 Lessons from 25 Months of Content Marketing


Writing is valuable. You give voice to your team, help to your customers, and benefit by getting thoughts to page…


Why Good Employees Make Bad Decisions


Character is the culmination of personality and experiences. Though character is generally stable, psychologists understand that all of us are…


The Lost Art of Candor in the Workplace


How rare it is to find ubiquitous agreement in the world of management on how an organization should be run.

But if there’s one

David Ogilvy’s Contrarian Management Advice

A true leader is one who inspires loyalty with no regard to rank or position.