How to Write with Substance
by Gregory Ciotti
“The customer is always right.”
It’s hard to argue with that sentiment.
After all, the most beloved businesses are those that love their customers back.
What we often forget, however, is that we, as customers, also shoulder…
I hate to be the bearer of bad news, but study after study has shown that when it comes to producing the best, most useful ideas, brainstorming just doesn’t work.
People in brainstorming groups have been found by researchers to produce fewer and lower quality ideas…