Jan 20, 2020Grey London’s latest film for Volvo tells the story of the man who rescued the world’s rarest bird and 8 other endangered species from the brink of extinction.‘THE BIRDMAN’ — Episode 7 of Volvo’s ‘Defiant Pioneers’ film series for SKY ATLANTIC.6 min read6 min read
Aug 1, 2019Why face value is the key to effective businessAs an Ecuadorian, former Latin America President of Grey and current Grey Europe CEO, I am no stranger to business travel. I am responsible for 21 markets and spend 60 per cent of my time travelling — that’s an average of two to three times a week. …Business Travel2 min readBusiness Travel2 min read
Jan 17, 2019VOLVO AND GREY LONDON RELEASE CHILDREN’S BOOK TO INSPIRE THE NEXT GENERATION OF OCEAN GUARDIANSVOLVO AND GREY LONDON RELEASE CHILDREN’S BOOK TO INSPIRE THE NEXT GENERATION OF OCEAN GUARDIANS Volvo is continuing the fight for the ocean’s future with a new children’s book created by Grey London in partnership with award-winning illustrator, Jago Silver. ‘The Day the Ocean Went Away’ is thematically linked to Volvo’s latest Sky Atlantic film ‘The Unseen Ocean’, which tells the true story of primary…4 min read4 min read
Oct 1, 2018The fight for the ocean’s future is at the heart of new Volvo film for Sky Atlantic, created by Grey London.‘The Unseen Ocean’, the latest episode of Volvo’s award winning film series, tells the true story of Tom Franklin, a primary school teacher with a mission to turn inner-city kids into the future guardians of the world’s oceans. …Advertising4 min readAdvertising4 min read
Sep 11, 2018Anthony Joshua stars in Lucozade Sports’ first long-form film.Anthony Joshua stars in Lucozade Sports’ first long-form film. Grey London has created Lucozade Sport’s first long-form film ‘The Next Move’, starring world heavyweight boxing champion Anthony Joshua (AJ). In the nine-minute film we meet 19-year-old Michael Kuku, a Londoner with an ambition to succeed in the world of…Advertising2 min readAdvertising2 min read
Jul 24, 2018In defence of our industry; why Nikki Mendonca’s view of the agency model is surprisingly one-sidedNever before has the holding company and agency model been under such scrutiny. Undoubtedly, some of the criticism leveled at our industry is justified. But it’s becoming hard to countenance some of the mud slinging from competitors such as consultancies. The latest of these is from Accenture’s Nikki Mendonca who…Advertising3 min readAdvertising3 min read
Jun 6, 2018BEWARE THE TRUTH WAR ABYSS”: Grey London CEO Leo Rayman explains why embracing openness is the only…BEWARE THE TRUTH WAR ABYSS”: Grey London CEO Leo Rayman explains why embracing openness is the only way for brands to survive the incoming truth crash. It’s difficult to think of a time in modern history when the dissonance between the truth and what people want to believe has been so pronounced. By now we’re all familiar with the concept of fake news and alternative facts propagated by the self-interest of politicians, but brands themselves have also been complicit in creating this “truth war” that is in danger of overwhelming society and leaving us doubting everyone and everything.Blockchain5 min readBlockchain5 min read
Feb 28, 2018Creative agencies need more Neil Armstrongs.In 1962, one of America’s finest Naval Aviators and test pilots was headhunted by NASA and enrolled into the fledgling space program to begin intensive training to become an Astronaut. Even as a young boy growing up in Ohio, Neil Armstrong was fascinated by aircraft and aviation. He wasn’t particularly…Space5 min readSpace5 min read
Jan 15, 2018Diversity gains in the ad industry are too marginal and based on guesswork, says Grey London CEO Leo Rayman.So the IPA Diversity numbers are in, and there are some positive metrics. But the gains are too marginal — we are talking improvements of a mere fraction of a percentage point. And let’s not forget that these tiny victories come on the heels of last year’s report, when there…Advertising3 min readAdvertising3 min read
Dec 7, 2017BRITISH WATCHMAKER VERTEX TAPS INTO ITS MILITARY HERITAGE IN FIRST AD CAMPAIGN IN 50 YEARSBritish watchmaker Vertex evokes the story of its legendary Caliber 59 military issue watch to promote the limited edition M100, in a new campaign created by Grey London — the brand’s first advertising in 50 years. Established in 1917, Vertex was one of the so-called ‘Dirty Dozen’ — 12 companies…Advertising4 min readAdvertising4 min read
