The world would look like WalMart if women ran it, which is designed for Women shopping with two kids. Everything they want is in the front and center of the store. If you are a guy, you might just as well be Black and from 1952, because everything you might want is in the back of the bus[read back of the store].
I went to a seminar on how to keep your product relevant to WalMart conducted by WalMart and a majority of their merchandise managers are women and the got us in touch with our “feminine side”! Some of the ideas were even more bizarre and sneaky, then the ones discussed in the article as to how to sell to women.