HH Sheikh Marwan Bin Mohammed Bin Rashid Al Maktoum

Presenting The Idea Behind The Academy And It’s Alliances And Our Approach To The Advisory Board Of HH Sheikh Marwan

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Welcome

Based on the considerable work done to date this document outlines a route forward. It emphasizes the importance of working closely with a small team on the ground and then deepening the important detail*. As a result of our approach — the plan, the vital content and results would emerge quickly — tailored to the benefit of the specific initiative and its business goals.

* This means fleshing out the frameworks and concluding the strategic plans and moving to execution and delivery.

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The HH Sheikh Marwan Academy

An Academy dedicated to creating value and ensuring progress. An action oriented and practical approach to execution and impact. Tackling the current problems faced within the public and private sector.

Getting To A Service Portfolio

By quickly refreshing the existing work and the framework already built we would aim to emerge with a very valuable and focused portfolio of services. We would achieve that by working with real material — identifying real scenarios and bringing them to customers with real needs.*

* Currently we observe that the market is very product and technology driven — this results in the services offerings (and the real value) being secondary. We know the world over ‘product’ is always the simple tool but the service is where value lays. With genuine services in place we can achieve major progress and start solving the real challenges.

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SOCIETY, BUSINESS AND NATIONS HAVE CHALLENGES — WE SEE THEM ALL AS OPPORTUNITIES

Our Approach

We would assemble a small team to work virtually and directly. We would do this through calls and conversations — video conferencing and possibly use survey tools to get the existing information and context clear.

This would do a number of things but allow us to start thinking and designing the right plan and create the best approach for tackling the challenge. As a result we would be better prepared, and far more effective, when in workshops, brainstorms and critical thinking sessions on the ground.

“How do we need to think and work to build the HH Sheikh Marwan Academy of Excellence? The subtext — And in so doing — create the best platform for learning — the courses, curriculum and activities to solve the regions challenges and accelerate value through greater education and the unlocking of capabilty.

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FOR EVERY CHALLENGE — FIRST LET’S THINK — AND THERE’S THE FIRST CLUE

No matter what the question or the stated challenge it’s vital to stop and think. Challenge the stated challenge from every perspective we can. We have to reflect and pause — reframe the question in whatever way we can.

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GET THE FACTS — GATHER AND HARVEST THE BITS AND PIECES — THE EVIDENCE — THE INFORMATION OF LIFE AND DEATH

We would look for every fragment of information that exists. As well as making a note of what doesn’t. At the same time draw on experience — ask for information that may seem oblique and disconnected — it probably has more of a bearing on the challenge than you would imagine.

Asking the right questions:

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THE ALL IMPORTANT FRAMEWORK — CO-CREATED AND COLLABORATED IN BY THOSE WITH PASSION FOR THE OUTCOME

We will build a team of people with real interest in the outcome and with accountability for delivery — of the right solution. Find people with passion and genuine interest in the issue — and the difference that can be made. Get them engaged in shaping the plan.

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BEING CLEAR ABOUT THE PLAN OF ACTION — THAT’S IT!

Create clarity and focus. Build unquestionable definitions for everything. Get certainty and agreement between everyone about what, when, how and who. Define everything that needs to be done — nothing more, nothing less. Make it crystal clear who owns what and make sure everyone knows why.

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THE ALL IMPORTANT PLAN FOR COMMUNICATION — INTERNALLY AND EXTERNALLY IT WILL BE THE DIFFERENCE

Strategies fail because of poor communication. Strategies succeed because of good communication. Communication is never one way — it has to be about telling an authentic and inspiring story of what the business is aiming to do — built through engagement.

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KEEPING THE FRAMEWORK ALIVE WITH THE INEVITABLE CHANGES — AND ALL THE MOVING PARTS ALIGNED

Making the right things happen over time requires sustained energy by everyone. By keeping the frameworks fresh and alive and everyone having a role in the result must be the new day job.

The frameworks contain everything that needs to be done — as things change then so should the framework.

Written by

Making Our Difference Make A Difference. @JohnCaswell + @Tifferly.

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