Online Video Practice Research
There are so many platforms readily available to us, for authoring video content online. From the online space, such as YouTube & Vimeo, to the mobile space, like Facebook, Instagram and Vine. These platforms allow creators to publish and distribute their video content into an online space for free, in an extremely short amount of time. However each of these individual platforms encourages different forms of video making. YouTube allows for a more traditional sort of video making, with planned and edited videos of various lengths, published and marketed professionally, as well as amateurly. Whereas, in the mobile space using a site like Facebook, videos tend to have text in an attempt to grab your attention as you scroll, as well as allowing videos to be played in silence, while still getting their message across. Looking at a reading from Logan Nickelson, he talks about the importance of finding the most suitable platform for your particular video, and working within that platform’s style, saying “Your videos must match the tone and culture of the social platform you’re using. Otherwise, they will get ignored or, worse, negatively impact brand perception” (Logan Nickelson, 2016). There is such a variety of platforms to publish on, meaning there is not much restriction to what content you can make. So by having an understanding of the various platforms for online video, you can find a place that best suits your particular idea and creating your video to match the particular social platform and vise versa.
Online video has an abundance of seemingly endless options for creating video content. It is having a grasp of the various platforms online and what they do, that allows us to best make video content online and get it seen by the most amount of eyeballs possible. The fragmented nature of viewing of online video content guides the publishing of video content, as well as its marketing. While the platform used gives affordances to what types of video content best suits it and allows for the most easily accessible viewing process.