What is a growth hacker?
In the tech industry, a lot of jobs have been created in the past decade; job titles such as app developer, data scientist, UX designer, cloud specialist or growth hacker didn’t exist before. Today, I want to share with you what exactly a growth hacker job description is because this is what we do at Growth Hackers: growth hacking (If you are not 100% sure what growth hacking is, have a look to our growth hacking definition).
In the startup world, growth hacking skills are in very high demand and it’s not surprising to see many resumes, LinkedIn or Twitter profiles mentioning that people are growth hackers or growth hacking experts. If you are looking to hire a growth hacker or if you want to become one, you are going to discover what a growth hacker’s skills and mission should be.
The Growth Hacker Job Description
Below, we are going to give you all the profile characteristics of a growth hacker.
A growth hacker can be a he or a she. Even if I met more growth hackers that are men than women, women are at least as skilled as men for being growth hackers, if not more as I think analyzing people’s behavior is important for a growth hacker.
Even if I am tempted to say that you can be a growth hacker at any age, I don’t think that’s true. You cannot be too young to be a growth hacker because you need experience in several fields (Data, marketing, engineering…). I’d say you cannot be too old either as you need a lot of energy to be a growth hacker. Growth hacking really requires a lot of stamina. I believe the best age for a growth hacker is between 25 and 40. It doesn’t mean that you cannot be a growth hacker if you are not in this age range, but just that you have less chance of becoming one.
In what department works a growth hacker?
A growth hacker neither belongs to the IT department, nor do they work under the marketing or engineering department. Growth hackers have a cross-functional role where they work closely with the marketing team, the sales team, the engineering department and the product management team. If you really want to give growth hackers a department, give them the Growth department.
Here is a list of responsibilities a growth hacker should take:
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to your website, landing pages, social media, apps…
- Working on a lean startup process.
- Working with the AARRR Sales Metrics Diagram (Acquisition — Activation — Retention — Referral — Revenue)
- Prioritizing growth channels.
- Optimizing channels.
- Scaling and Automating the growth processes.
- Creating viral growth
What are the requirements to fit the growth hacker job description perfectly?
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills.
- Willing to learn.
- A/B Testing and Data Analytics experience
- Editing and copywriting skills
- Not being scared of pivoting
- Knowledge about both inbound and outbound marketing
- Programming knowledge: even if it’s not compulsory, it is recommended.
- Being performance and results-oriented
- Being curious and creative
- Being relentless in pursuit of growth
- Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows and many, many more.
How to recognize a growth hacker?
Growth is a mindset. Therefore, growth hackers see the world in a different way. You might not notice that you are in the presence of a growth hacker, so I am going to give you a few tricks to recognize one. Here are how growth hackers answer the following questions.
- Entrepreneur: Here is my new idea, what do you think? Will it work?
- Growth Hacker: Did you test it or did you talk to people about the idea? What did they say? We have to test the idea. This is the only way to know if this is going to work.
- Entrepreneur: Here is how we are going to get growth, it will work for sure!
- Growth Hacker: How did you get this assumption? From data or just from feeling? It’s not because it worked with another startup that it will work for yours, you need to test it.
- Entrepreneur: How will your strategy impact growth?
- Growth Hacker: I don’t know the future, what we can do is that we will do A/B Testing, analyze data, optimize and bring you growth from then.
I am not going to go further but I guess you see the pattern. A growth hacker will always answer you that you need to test and you won’t know the future without testing.
So, what is the growth hacker really?
This was our growth hacker job description. To summarize, I can say that a growth hacker is a cross-functional multi-tasking crazy person. This individual will focus on the growth of your acquisition channels but also on retention by assuring that your product fits the market requirements. In order to do so, a growth hacker will use marketing channels, A/B Testing, data analytics, users’ feedback, prioritization, optimization, engineering and automation. A growth hacker doesn’t obviously work with startups. Growth hacking can be used by many other industries; you can check how Donald Trump used growth hacking in politics to win the US elections 2016. A growth hacker will always search to create a growth engine that is predictable, sustainable, repeatable and scalable.
If you are looking for a growth hacker to help your startup get growth, give us a shout and we will discuss how Growth Hackers can help you.
Originally published as the Growth Hacker Job Description on October 12, 2016.