Introduction

In the music industry today many record labels and distributors will give you the same advice over and over again on how to better market and promote your music. Generic social media marketing, social media advertising, and content marketing will only get you so far though. If you really want your music to stand out from the rest, your marketing strategies need to be as innovative and unique as your music. There are a variety of ways to accomplish this, but the most important aspect to keep in mind is how much value you’re providing to your audience.

The promotional content you create on social media is likely to be the first thing that your followers look for after they’ve listened to your music and if you use paid ads effectively, they could even find your social media pages before finding your music. In order to better promote your music independently your content needs to be unique and engage as many audience members as possible. This content doesn’t always have to be about your music, but it should be strategically created to eventually promote your songs or albums while also giving your followers an idea of who you are outside of your music. This article will discuss 5 unique content ideas that musicians can use in order to better promote themselves and their music independently. …


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Introduction

TikTok took the world by storm in 2018 after its merger with Musical.ly …


Introduction

In the world of entertainment, YouTube has become one of the most innovative platforms for an individual to make a living off of. Some of the top earners made over $20 million in 2020 and the platform is expected to continue to rise in popularity. …

About

Grow Your Sound

Welcome to Grow Your Sound, a music marketing agency dedicated to propelling the careers of musicians and artists around the world. GrowYourSound.com

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