Growth PilotsUse AdWords Similar Audiences to Improve Prospecting EfficiencyIf the past five years has taught the performance marketing world anything, it’s that advertising platforms like Facebook and Google…Jan 24, 2017Jan 24, 2017
Growth PilotsThe Performance Marketer’s Guide to Apple Search AdsLast month Apple rolled out its all-new App Store search advertising platform: Apple Search Ads. With over 1.5 million apps now in the app…Nov 16, 2016Nov 16, 2016
Growth PilotsHow Growth Pilots Helped Glowforge Raise $28 Million in Pre-Orders in 30 DaysBackgroundSep 14, 2016Sep 14, 2016
Growth PilotsHow to Get Ahead with AdWords Expanded Text AdsThe long wait is over. After months in closed beta, last week AdWords announced that they would be rolling out their new ad format…Aug 2, 2016Aug 2, 2016
Growth PilotsUsing Lookalike Audiences to Scale Facebook AdvertisingFacebook has become one of the most effective advertising channels thanks to the amount of data it has on its users. This data allows for a…Jul 12, 20161Jul 12, 20161
Growth PilotsHow to Boost Facebook Ad Performance with Dark PostsCreative optimization is one of the most important aspects of scalable Facebook advertising. Even small variations in image and copy can…Jun 27, 2016Jun 27, 2016
Growth PilotsA First Look At Apple’s App Store Search AdsLast week, Apple unveiled plans to launch a search advertising platform for the App Store. This announcement was made in anticipation of…Jun 15, 2016Jun 15, 2016