I think sticking to the mechanics that the brand is known for and putting people in the role of a hunter is Go’s strongest selling point. People keep saying it’s just the brand, but I disagree. Just take a look at Pokémon Shuffle. That came and went and I believe was even featured in the app stores.

Another factor that comes into play is #5. League of Legends on PC lets you play all you want as well and none of the IAP’s affect gameplay. The only thing stopping you from playing Go is how it makes your batteries go as well.