This is a common misunderstanding. Research is a broad church, so let’s get to practicalities. Over the lifecycle of a project of any size, I’m trying to validate a few key concerns: Will they use it? Can they use it? Are they using it?

Against “shoot first, ask questions later” — my response to “User research is overrated”
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Barry Prendergast
Gualter Amaro
Feb 25, 2017 · 1 min read

Without research, how do we know if we’re building a solution that will solve users problems? How do we know that we’re not missing something? Do we receive enough input from our clients and from ourselves? Of course, not. We must go deeper if we want to mitigate risks.

    Gualter Amaro

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    Gualter Amaro

    Interaction designer @tangivel

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