Reaching More Customers: Why It Would Be Insane to Ignore the New Potential of SEO

“There’s no barrier to immediate, relevant, and free information.”

This is what your customers believe. And you have to deal with it.

Here’s why:

When your customers have a question or a desire, they search on their mobile device and expect relevant, free, and short answers that they can either consume or act on immediately.

This is what Google calls “micro-moments”. [1]

These are moment where your customers want you to be there. It’s a golden opportunity for you to build a trusted relationship with them.

They Want to Know, Do, Go, or Buy ’Now’

There’s no time left for being patient. When they want something, your customers want it now. The first relevant answer they see will take all their attention.

They might not be ready to buy. But they’re ready to learn more about what you do, how you do it, where, when, and why.

These short moments of intent are the perfect excuse for a nice interaction with your customers. They’re searching for something. Be the one who provides relevant and delightful content.

Your goal should be to make the most of these micro-moments of intent.

Think Micro-Moments & Mobile SEO First

There are many things you can do to leverage existing mobile platforms. [2]


Google, Facebook, and others have developed slick mobile user experience. Take advantage of this.

  1. Think about what your users want. What are their key micro-moments?
  2. Address these micro-moments with relevant information. Understand the context of their request. What triggered it? And what is their intention and expectation?
  3. Be there and delight them. Is your content optimized for quick discovery and mobile consumption? Are you on the top of the right platforms?

Don’t forget. Their attention span is short, very short. They’re constantly on the go.

The minimum they expect from you is immediate, relevant, and free information. Design delightful content and they’ll get one step closer to become loyal customers.

[1] Micro-moments illustrate how mobile devices have shaped new expectations. When we want something, we want it now. This is an incredible opportunity for any organization because that’s where you meet people who care about what you do.

I built a fashion brand, GoudronBlanc, thanks to these moments of intent. Instead of spend a huge amount of money in advertising, I smartly ranked GoudronBlanc’s website for keywords that corresponded to moments where people were ready to buy — down in the funnel.

It worked so well that we’re now late in building our presence on Instagram.

The new trend changes the traditional advertising game. It’s not you trying to get their attention. It’s them asking you to be there.

I like Google’s definition of micro-moments:

“With powerful phones in our pockets, we turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”

[2] If your business doesn’t have its own app, you have to find ways to optimize the user experience on existing mobile platforms — Facebook, Google… Make sure you’re on the top of what’s happening.

You want to make sure you have the digital marketing strategy?
You want to acquire and retain more loyal customers?
Let’s have a chat.

We’ll work together on acquiring and retaining more loyal customers.

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Originally published at on April 19, 2016.