Photography/Framing by Gursel_Erdem _2926511

Iwan Baan

Iwan Baan often considered one of, if not the most innovative architectural photographers in existence today. Having been working in the field for almost a decade, the Dutch photographer born in the year 1975, is most famous for his photography that utilise a technique which he uses often called the “hero shot” which glamorizes buildings rather than sparking discussions of their strengths and weaknesses. A hero or hero shot is a term used in photography and video worlds that means the best of something, or the best, nicest, or final version or thing that will be shown to audiences. The opposite of the hero is a “mock-up” or a “stand-in” that we use for testing purposes, to experiment with without having to use the hero. In the field of architectural photography hero shots are typically what companies will use for covers of magazines and trade journals. The image that looks the best for advertising can be called the hero. (Jeremy Segal, (19/10/2014). Modern Architectural Photography (Blog online).

‘CCTV building’ by OMA [photo by IWAN BANN]
Absolute Towers in Mississauga, Canada. [Photo by IWAN BAAN/CHINA DAILY]
Ordos Museum in the Inner Mongolia autonomous region in China. [Photo by IWAN BAAN/CHINA DAILY]

I have chosen the technique of using the “hero shot” to utilise the architecture and the beauty of the building rather than focusing on the functionality they gave, being heavily influenced by Iwan Baan’s works I changed my perspective of the city life and started viewing the buildings as a piece of art, by each building giving its own uniqueness I found the only way to photograph these innovative designs was to utilise its primary objective; to draw attention, and what better way to frame these building and to utilise that then using the “hero shot” which is its primary role as a technique. what i also found very interesting was the looking at Iwan Baan's work he shows us this very heroic building but he always was everyday life objects in front of it such as roads, cars or people and that's what i tried to utilise, the reason on why is have chosen these buildings was to show a perspective of my surroundings, it gave the viewer an insight on how these heroic buildings impacted my world, and how i saw them.

UTS Engineering Building
The Building in front of the UTS Engineering Building
Side View of the Building in front of the UTS Engineering Building
UTS Business Building

Bibliography:

http://www.designboom.com/architecture/architectures-most-wanted-iwan-baan/ Danny Hudson, DesignBoom, 06/04/2014.
http://english.gov.cn/services/2014/10/28/content_281475002496408.htm Sun Yuanqing, China Daily, 28/10/2014.
http://iwan.com/MARK.pdf Arthur Wortmann, The All Seeing Eye, 07/03/2007.
http://archinect.com/jeremysegalphotography/back-plate-and-hero-photography Jeremy Segal, Modern Architectural Photography, 29/10/2014.
http://www.nytimes.com/2010/01/24/arts/design/24baan.html Fred A. Bernstein, Structural Integrity and People, Too, 22/01/2010.

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