Sep 18, 2020Gratitude and Impatience: A Note from Gusto’s CEOGratitude and impatience. If I had to pinpoint the emotions I’ve felt most deeply and often as an entrepreneur, those would be the two I would choose — impatience to turn vision into reality faster and help more customers, coupled with gratitude for all of the hard work that our…Small Business6 min readSmall Business6 min read
Published inGusto Design·Feb 8, 2018Hello from the Gusto Brand Design team.Hi 👋 We’re Gusto’s marketing designers. Gusto offers refreshingly intuitive payroll, benefits, and HR software for over 40,000 small and mid-sized businesses. We are the team responsible for all of the brand experiences and designs that you encounter before logging into your account. We are a small (but mighty) group…Design2 min readDesign2 min read
Published inInside Gusto·Jan 5, 2018Comparing Apples and Oranges: A New Prioritization Framework for Product Managers“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.” That is one of my favorite Steve Jobs quotes because it truly encapsulates how we view product at Gusto. While we don’t do everything, we believe the things…Product Management6 min readProduct Management6 min read
Apr 14, 2017Are you Gusto’s Head of Brand Design?Hello from Gusto’s brand design team! We are a small team with large ambitions. The brand design team’s mission is to create a brand that people unabashedly love. To communicate Gusto’s story in a compelling, easy to understand, and distinctive way to small businesses before they become customers. …Design2 min readDesign2 min read
Published inGusto Engineering·Dec 13, 2016Building a Data-Informed Culture: An Introduction to Data at GustoHere at Gusto we are focused on creating a data-informed culture. For us, this means that we apply our values, principles, and experiences when we gather, analyze, and incorporate data into our decision-making. The Data team is responsible for building our data-informed culture. We curate and develop tools using the…Data Science5 min readData Science5 min read
Oct 15, 2015Introducing Lexi Reese as Our CXO to Ensure Customers Always Come FirstIntroducing Lexi Reese as Our CXO to Ensure Customers Always Come First When evaluating great customer service, many people often think of their favorite mom-and-pop shops as great examples — the businesses we visit frequently in our neighborhoods. …Customer Experience3 min readCustomer Experience3 min read
Sep 17, 2015ZenPayroll is now GustoToday is a big day for the whole ZenPayroll community. ZenPayroll is now Gusto. When we founded the company in 2011, our core belief was that people are the most important part of every business. …2 min read2 min read
