HBO’S GAME OF THRONES LAUNCHES ‘REP THE REALM’ STREETWEAR COLLECTION
Seven Artists Tapped To Create Apparel and Accessories Inspired by the Series

With the eagerly awaited Game of Thrones’ season seven finally here, HBO® today announced ‘Rep the Realm,’ a seven-part collection inspired by the iconic series to pay homage to the urban streetwear community. ‘Rep the Realm’ brings together top designers to create limited-edition, micro-collections made up of apparel and accessories celebrating the series’ themes of power, reign, rise and fall.
“Game of Thrones has captivated audiences globally for the past six seasons, immersing us in a world we couldn’t wait to return to week in and week out,” said Lucinda Martinez, SVP, HBO Marketing. “In celebration of the seventh season, we are proud to partner with seven unique designers who are creating collectible pieces of clothing and accessories that build upon the creativity and ingenuity of this iconic series to take the themes off-screen and into streetwear.”
HBO enlisted seven streetwear designers who are diehard Game of Thrones fans to bring ‘Rep the Realm’ to life, including Carrots, Billionaire Boy’s Club, ALIFE, Dee & Ricky, 40s & Shorties, Koio, and V/SUAL who each created limited-edition pieces that embody Game of Thrones and its many motifs.
Each subsequent ‘Rep the Realm’ micro-collection will be revealed throughout the season via press and social media with limited quantities made available for giveaways. Every release will be accompanied by a behind-the-scenes look at the creative process from each respective designer.
Game of Thrones kicked off its seventh season on SUNDAY, JULY 16th (9:00–10:00pm ET) on HBO®. The series is also available on HBO NOW, HBO GO, HBO On Demand and affiliate portals. For more information, follow #RepTheRealm.
About Home Box Office
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services — HBO® and Cinemax® — to approximately 134 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. HBO NOW®, the network’s internet-only premium streaming service, provides audiences with instant access to HBO’s acclaimed programming in the U.S. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
About Carrots
Hailing from Trenton, New Jersey, Anwar Carrots in 2007 founded Peas & Carrots International, an emerging streetwear brand and creative collective known for his dynamic approach to aesthetic both in personal style and creative output Anwar has become an entrepreneurial leader of the next generation of Los Angeles creatives and fashion icons of street culture and music. Always evolving, Anwar started an eponymous menswear label, “Carrots by Anwar Carrots” launching at the Scion A/V retail gallery space in March 2015. For more information on Carrots, visit anwarcarrots.com.
About Billionaire Boy’s Club
Billionaire Boys Club is a global clothing and accessories brand that is the epitome of premium sportswear, incorporating influences from music, art and design. Overall, Billionaire Boys Club provides an aesthetic that aligns with the brand mantra “Wealth is of the heart and mind, not the pocket.” For more information on Billionaire Boy’s Club, visit bbcicecream.com.
About Koio
Koio was formed in 2015 and creates Italian handmade leather footwear. The sleek sneakers, made with buttery leather from the finest tanneries in Italy, are accented with subtle details that are in line with the designers’ minimalist aesthetic. With one flagship store based in NYC, they are known for selling direct-to-consumer through their own website, giving sneakerheads exceptional quality in a more accessible way than traditional high-end labels. For more information on Koio, visit koiocollective.com.
About ALIFE
ALIFE® is a New York City-based lifestyle driven company focused on art and creativity with a strong penchant for originality. ALIFE is the operation behind premier sneaker boutique ALIFE RIVINGTON CLUB (A.R.C.). ALIFE has collaborated with Nike, Reebok, Adidas, New Balance, Saucony, Timberland, Aasics, Lacoste, Mitchell&Ness, Dickies, Kangol and more. For more information on ALIFE, visit alifenewyork.com.
About Dee and Ricky
Dee and Ricky Jackson are Staten Island-born and bred twins who are fashion and accessory designers. They are known for their colorful and quirky Lego-based designs and for high-profile collaborations with designers like Marc Jacobs and Puma. For more information on Dee and Ricky, visit deeandricky.com.
About 40s & Shorties
Founded in 2013 in Los Angeles, California, 40s & Shorties started as an outlet for humor. Rooted in a combination of 90s/2000s nostalgia, and today’s street-internet-pop-culture, 40s & Shorties has created its own clever and unique lane. The lifestyle brand stays true to its no-holds barred approach while still moving forward with their finger on the pulse of today’s street culture. For more information on 40s & Shorties, visit 40sandshorties.com.
About V/SUAL
V/SUAL is a leading hard goods and apparel brand, founded by NY-born and LA-raised photographer Stephen Vanasco. With Stephen being heavily influenced by the creativity he experienced growing up skating in the 90’s, he has learned to showcase this through V/SUAL as an outlet for art and inspiration. For more information on V/SUAL, visit visualapparel.com.
